sass & bide teams with WeAreDigital to launch its online international e-commerce offering

February 16 2013, 12:32 am | BY Lynchy | No Comments

Screen shot 2013-02-16 at 12.24.40 AM.jpgFollowing the success of the Australian online store, sass & bide has teamed with Melbourne-based WeAreDigital to launch its online international e-commerce offering.

In keeping with the brand’s iconic heritage of a cool yet eccentric approach to trend setting, the campaign sees Coco Rocha, model and judge on The Face UK, personalise and post through all of sass & bide’s social media channels. The Coco Rocha ‘takeover’ campaign is the first of a series developed by WeAreDigital.

Following the ‘takeover’ campaign, sass & bide is preparing another innovative online experience. At London Fashion Week pre show sneak previews feature behind the scenes content accessible on sassandbide.com giving followers the opportunity to peek into the exciting backstage world of sass & bide. sass and bide London Fashion Week show will commence 7:45am Sydney time today – Saturday 16 February.

sass & bide also features the launch of their AW13 collection ‘Wintergate’ through a very first … ‘#INSTA-WALK’. The ‘#INSTAWALK’ will be a live showcase of the Autumn Winter 2013 collection using instant Instagram images, taken direct from the front row at London Fashion Week.

Every look will be shared as the models hit the runway, allowing followers to view the collection live online, accessible on sassandbide.com and giving users the option to register their interest for their favourite pieces from the collection.

Screen shot 2013-02-16 at 12.22.57 AM.jpgWeAreDigital worked closely with sass & bide to deliver and develop their vision for the International launch of both campaigns. WeAreDigital built the innovative social and e- commerce campaign to create hype in the lead up to the in store launch of ‘Loveshady’ and ‘Wintergate’ to the international market whilst bringing the all famous London Fashion Week experience alive online.

It is the first of many international collaborations for sass & bide and WeAreDigital. The two leading companies will be implementing sequels of a similar interactive nature in the future, in a bid to focus on the expansion of sass & bide’s brand presence online.

(Pictured above: WeAreDigital director, Karson Stimson).