SodaStream appoints day&age

SodaStream, the world’s largest manufacturer, distributor and marketer of home carbonation systems, has appointed Melbourne ad agency day&age for its Q1 2013 marketing plan.

Created in 1903, SodaStream was first sold in the UK but later became a worldwide phenomenon in the 70s and 80s.

Recently re-launching around the world and now in 43 countries, SodaStream is set to disrupt the carbonated drinks market by aggressively marketing its environmental credentials in addition to the system’s traditional benefits of economy, health & wellness, personalisation and fun.

day&age Managing Partner, Catherine Graham (above, with creative partner, Paul Taylor) said that SodaStream was a great cultural fit for the agency: “Sodastream is a progressive, entrepreneurial company who sees the world very much the way we do. We are thrilled to be working with them,” she said.