Subaru launches new spot for the 2013 Forester shot in Tasmania via Disciple, Sydney

Wednesday 20, February 2013 at 11:54 AM by CB

Subaru has launched a new spot for the all-new 2013 Forester, which was shot in Tasmania, via Disciple, Sydney.

Says Peter Buckley, Disciple creative partner: "Subaru drivers are active people who participate in life. It seems every second Forester you see on the road has a bike, kayak or surfboard strapped to the roof. For the launch of the new Forester, we thought this insight would make a great basis for a story."

VIEW THE SPOT

Says Andrew Caie, Subaru general manager, marketing: "As the SUV market grows its being filled by lots of so called SUV products that are really pretenders, that look like they would go off road, but won't. The New Forester is definitely not one of those. New Forester is an iconic Subaru, our highest selling model and it offers genuine SUV capability. That's the story this TVC conveys with a lot more on top. It's the real thing and it's a cool idea that we think stands out in a competitive TV landscape that's pretty bland."

Disciple is a creative agency founded by respected industry creatives Buckley and Tim Brown.

Client: Subaru Australia
General Manager - Marketing: Andrew Caie
National Marketing Manager: Toby O'Bree
Marketing Manager - Sports Utility Vehicles: Brooke Minton
Agency: Disciple
Creative Director: Peter Buckley
Creative Director: Tim Brown
Group Account Director: James Watts
Account Manager: Laura Maskill
Agency Producer: David Steindl
Production Company: 8com
Director: Brendan Williams
Producer: Annie Schutt
Editor: Drew Thompson, Method Studios
Post Production: Colin Renshaw , Alt.
Music: Elliott Wheeler, Turning Studios
Sound design: Simon Lister, Nylon