Sydney-based The Leading Edge opens its doors in India and Brazil and rebrands itself as TLE

Enero’s The Leading Edge, headquartered in Sydney, has bolstered its offering in Asia and Latin America launching offices in India’s New Delhi and Brazil’s Sao Paulo to serve a growing demand for its services across developing markets.

The global expansion comes as Leading Edge rebrands as TLE, signalling its evolution from a research company to a global boutique working across research, strategy and data. A new website and logo goes live today reflecting the new positioning of ‘joined-up thinking’.

TLE employs 100 staff members globally and also has offices in New York, Singapore and London. Clients include Kellogg’s, Unilever, Yum! Brands, The Walt Disney Company, Westpac and Telstra.

Says Andy Bateman (pictured), Global CEO: “Up to 30 per cent of our revenue is now coming from developing markets across Eastern Europe, Asia and South America, so we opened offices to be where our clients are. We now serve more clients in more markets than at any time in our history, working across 35 markets.”

Shweta Sabharwal Mallik, who returns to her native India after four years at TLE Singapore, will head the Indian office.

As part of the global restructure, Chris Paxton, currently global head of innovation is returning to his native UK as managing director of TLE London and Justin Garrett has been appointed managing director of TLE Singapore.

Lee Naylor’s role as global head of disciplines has also been expanded with Naylor given the role of overseeing the four key offerings of qualitative research, quantitative research, strategy and data and analytics on a global level. He’ll still be based in the Sydney office but will spend about 40 per cent of his time overseas.

Says Bateman: “The demands on research has changed, which means that if you need to crack a difficult problem and get a better answer then you probably need to attack it differently than you’ve done before.

“You need to start in a different place, ask new questions, find new ways of thinking about it. Our joined-up thinking approach to problem solving is about thinking in fresh ways – we bring together an eclectic and deeply experienced bunch of researchers, strategists, data scientists and creative thinkers to look at the problem from every possible angle and really get under the skin of it. It requires rigour but our people also have the ingenuity and inspiration it takes to make the leap to breakthrough ideas.”