Victoria Police shows potential PSOs ‘a night in the life’ in online campaign via Fenton Stephens

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VP.jpgFilmed entirely in first person, ‘A Night in The Life’ is an interactive online video aimed at giving potential Protective Services Officers (PSOs) a taste of the job before they apply via Melbourne agency, Fenton Stephens.

 

The video adds an extra element to their current recruitment campaign for Victoria Police.

Applicants join two real PSOs as they conduct a patrol of one of Melbourne’s train stations. During the video, potential PSOs can test their observation and communication skills as if they were actually on duty.

 

Says Merita Tabain, Victoria Police director of media and corporate communications: “We wanted to give applicants the closest experience to the real thing, while separating those who ‘have it’ from those who don’t.”

 

The video is part of a fully integrated recruitment campaign created by Fenton Stephens, themed ‘Are you ready to stand out?”. The campaign is currently running across Victorian television, press, radio, outdoor sites and online.