Victoria Police urges public to ‘Go4Zero’ in anti- violence campaign via Accelerator, Melbourne

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Screen shot 2013-02-12 at 2.19.15 PM.jpgVictoria Police will be urging the public to ‘Go4Zero’, launching an anti-violence campaign this Thursday, via agency Accelerator, Melbourne.

The campaign includes Facebook and is led by a 30sec TVC.

The spot features various well-known Victorian including Police Chief Ken Lay, Lord Mayor Robert Doyle, Andrew Demetriou, Matthew Richardson, Rob Gell, Tim Costello, Ron Barassi and Sue Stanley.

Screen shot 2013-02-12 at 2.19.34 PM.jpgGo4Zero is a community campaign that says NO to violence of any kind. It encourages action to prevent violence and gives support to those who may be threatened with violence or intimidation.

Go4Zero is a partnership between Victoria Police and the Victorian community. It gives voice to the rejection of violence and is a resource of information and ideas as to how the public can all play a role in reducing violence.