Yellowglen welcomes Australians to the House of Sparkling in new campaign via The Monkeys
Yellowglen welcomes Australians to the House of Sparkling – an enchanting place that will allow people to rediscover the brand through imaginative experiences via The Monkeys.
With a new brand website already live and a 65 second film hitting cinemas this week, the latest Yellowglen campaign takes a significant step away from previous advertising and re-positions the familiar brand as Australia’s Premier House of Sparkling.
The launch campaign unveils the first room of the house and invites people to own a piece of The House of Sparkling in the form of a gem from The House of Sparkling chandelier. Thirty gems worth a total of more than $250,000 will be given away during the course of the campaign.
The website was created and built by The Monkeys, the film was produced in conjunction with Finch and director Christopher Riggert.
This is the first work The Monkeys have done for Yellowglen.
Agency: The Monkeys
Chief Creative Officer: Justin Drape
Executive Creative Director: Micah Walker
Art Directors: Dave Ladd/Matt Heck/Barbara Humphries
Copywriter: Benn Sutton
Agency Producer: Jade Wannell
Digital Head of Art: Kristian Saliba
Senior Digital Designer: Tim Grout
Brent Tunney – User Experience Architect
Mitermayer Reis – Senior Front End Developer
Kynan Hughes – Technical DIrector
Han Lee – Flash Developer
Chris Coward – Digital Producer
Debbie Sit – Digital Production Manager
Alex Cerbelli – Executive Producer
Group Content Director: Jasmina Krnjetin
Executive Planning Director: Fabio Buresti
Channel Planner: Mat Rawnsley
Engagement Planner: Nikki Stammers
Content Director: Andrew Clarke
Content Manager: Cecelia Hund
Director: Christopher Riggert
Executive Producer: Michael Hilliard
Production Company: Finch
Editorial: The Butchery
Music Composition: Eclectic Music Machine
Sound Design and Mix: Nylon Studios
Post Production and VFX : Alt.vfx, Brisbane
VFX Supervisor: Colin Renshaw
28 Comments
Too many ideas smashed together. Showed promise but tripped over itself.
Sorry to say but spark feet have been done already in a music video for 360.
http://www.youtube.com/watch?v=Zl-2nCxDfj0
Although this is a better execution.
Say what…? The grade is so blue and the footage too crisp to be as filmic as that should have been… Didn’t feel right, and it could have a been so sexy.
Well done.
Seeing the bubbly girl billboards for the last ‘how many years’ I never thought Yellowglen could be so sophisticated and modern.
Champagne (sic) all ’round.
Surprised Riggert said yes to this one.
no. nice try…. but i got confused. style over substance.
Dark. Gloomy. Lacks energy.
A complete 360 from YG’s previous brand positioning.
Completely Schizophrenic.
Someone obviously wanted to put their own stamp on the brand for the hell of it.
I’m sure this sounded great in development stage. But the execution lets it down.
Is clicking on the website meant to take you to Drinkwise Australia?? FAIL!!!
Haters gonna hate. I like it.
Guys I love it and as a chick in advertising the first thing I did was put my name down for the diamond! Beautifully done and SO much better than the bubbly girls. The ladies will love it.
This is great. Yellowglen was in such a daggy space before with the Bubbly Girls, but now they’ve positioned themselves as a sparkling with class.
Says nothing really, well, nothing interesting anyway.
Would have been interesting to see the bubble girls expanded, shifted, rebirthed whatever?: made better any way.
This thin idea is probably was worth throwing their existing brand image out for.
But we all make mistakes.
This is soooo much better than what they were doing.
Good job.
So boring seeing people hate on anything that feels fresh. I’m sure you’ve all done so much better recently right?!?!
is it going to sell more yellowglen? lets hope the target get sucked in by the pretty pictures to buy truckloads of cheap shitty aussie bubbles but seriously it looks pretty so well done.
Too many male creatives on this blog. Ad is aimed at the ladies and we likes it.
He is dancing on the roof. HOW DID HE GET ON THE ROOF?
Speak for yourself Laydee.
I wouldn’t even know the brand, or what it was about if I was at the cinema watching this.
Don’t give my gender a bad name. This is crap.
He’s not on the roof. He’s dancing on the ceiling – just like Lionel Richie did.
Tasty spark FX
The bubbles women ads wanted to make me glass myself in the face. This is a step in the right direction. Sounds like a lot of yellowglen’s old agency folk whinging on here, especially you, Anon. The only way to go from rock bottom is up.
Beaumont. You cheeky bugger.
Over substance.
This makes me angry. It’s a beautiful piece of film that has no connection with the brand at all. I promise this will not result in sales.
By any estimation, the visual execution, the storytelling here is far below the standard that Riggert and Alt have set for themselves with their previous work.
Of course, they didn’t create the idea, and as is their habit, the Monkeys have borrowed liberally from someone else’s creative idea, but still.
I think they’ve created a classy film, a nice juxtaposition to the cheap drop. Yellowglen needed to go here and can absolutely pull this off. Also, it’s a strong visual look to pull across to POS.
sWank.
They should dub ‘Welcome to the jungle over it’
Lovely work. Beautiful to look at. Well done.