Adfest: Grande Awards to McCann, Melbourne for Metro Trains ‘Dumb Ways to Die’ and two to Whybin\TBWA Sydney for NRMA ‘Car Creation’ – SEEK Volunteer scores Grande For Humanity; Dave Droga awarded Lotus Legend Award

Australia scored the big prizes in the Film, Promo and Integrated categories at the final night of the Adfest Lotus Awards, with McCann, Melbourne taking out the Grande Award for Film for Metro Trains ‘Dumb Ways to Die’ and Whybin\TBWA, Sydney winning the Grande Award for Integrated as well as Promo for NRMA ‘Car Creation’.

Clemenger BBDO, Sydney won the only Innova Lotus awarded on the night, for TEDxSydney ‘Mimeisthai’ while ‘Dumb Ways to Die’ picked up two Integrated Lotus. Clemenger BBDO, Melbourne scored a Gold for Carlton Draught ‘Beer Chase’ in the Film category.

SEEK Volunteer ‘Volunteer to promote volunteering’ via Leo Burnett, Melbourne and Defence University Sponsorship ‘Mobile Medic’ via George Patterson Y&R, Melbourne scored Gold in the Promo category. The SEEK campaign also scored the inaugural Grande For Humanity award.

Havas Sydney and One Green Bean won a Gold Award in Direct for Virgin Mobile ‘Fair Go Bro’, but was very unlucky not to win the Grande Award. This was due to a strange Adfest rule that there must be at least two Golds awarded plus a Grande Award. There were only two Golds awarded so it could not also get the Grande Award despite all on the Direct Jury wanting to do just that.

The ‘Fair Go Bro’ campaign also won an Integrated Lotus.

Selly’s ‘Using the power of Impotence’ via BWM Sydney won an Effective Lotus, one of only four awarded on the night.

Says Simon Hadfield, BWM general manager: “The ADFEST Effective Lotus category awards campaigns that demonstrate a measurable and proven impact on a client’s business – what the BWM team did for Selleys’ brand and product sales was phenomenal, so this award is a well-deserved credit to hard work by all.”

A major highlight of the night was the Lotus Legend award presented to Dave Droga, creative chairman of Droga5, who spent several years in Asia while regional ECD of Saatchi & Saatchi.

Leo Burnett, Melbourne won Direct & Promo Agency of the Year, a major contributor (with Leo Burnett Sydney) to Leo Burnett winning Network of the Year. Leo Burnett client Diageo was awarded Advertiser of the Year.

Says Todd Sampson, CEO Leo Burnett Australia: “It’s rare to have two offices firing at such a high level creatively. I am very proud of the agency. Andy and Jason are two of the best in the world.”

FILM LOTUS

Grande

Dumb Ways to Die

Metro Trains

McCann, Melbourne

Gold

Beer Chase

Carlton Draught

Clemenger BBDO Melbourne

Silver

Shirt

Victorian Bitter

Clemenger BBDO Melbourne

Bronze

Hands

Victorian Bitter

Clemenger BBDO Melbourne

Bronze

Treadmill

Energy Australia

Leo Burnett, Sydney

Bronze

Cane Toad Road

Falcon Ecoboost

JWT, Melbourne

Bronze

Staying Up

Olympics

DDB Auckland

INNOVA LOTUS

Innova Lotus

Mimeisthai

TEDxSydney

Clemenger BBDO, Sydney

INTEGRATED LOTUS

Grande

Car Creation

NRMA Insurance

Whybin\TBWA\Group, Sydney

Integrated Lotus

Dumb Ways to Die

Metro Trains

McCann, Melbourne

Integrated Lotus

Fair Go Bro

Virgin Mobile

Havas Worldwide, Sydney and One Green Bean

Integrated Lotus

Dumb Ways to Die

Metro Trains

McCann, Melbourne

OUTDOOR LOTUS

Silver

Dumb Ways to Die – Toast/Bear/Helmet/Piranha/Hair

Metro Trains

McCann, Melbourne

Silver

Honesty Rewards

National Australia Bank

Clemenger BBDO, Melbourne

Silver

Mobile Medic

Defence University Sponsorship

George Patterson Y&R, Melbourne

Silver

Downtown/Suburbs/Estate

Lexus GS

Saatchi & Saatchi, Sydney

PROMO LOTUS

Grande

NRMA – Car Creation

NRMA Insurance

Whybin\TBWA\Group, Sydney

Gold

Volunteer to promote volunteering

SEEK Volunteer

Leo Burnett, Melbourne

Gold

Mobile Medic

Defence University Sponsorship

George Patterson Y&R, Melbourne

Silver

NAB Stand Ins

National Australia Bank

Clemenger BBDO, Melbourne

Silver

Volunteer to promote volunteering

SEEK Volunteer

Leo Burnett Melbourne

Silver

Volunteer to promote volunteering

SEEK Volunteer

Leo Burnett Melbourne

Silver

Volunteer to promote volunteering

SEEK Volunteer

Leo Burnett Melbourne

Bronze

Signed Finds

Vinnies

George Patterson Y&R, Sydney

Bronze

Mobile Medic

Defence University Sponsorship

George Patterson Y&R, Melbourne

RADIO LOTUS

Silver

Butterfly/Catfish/Pig

Bundaberg Red

Leo Burnett, Sydney

Bronze

Lip Licker/Power Pouter

Chapstick

Whybin\TBWA\Group, Sydney

DIRECT LOTUS

Gold

Fair Go Bro

Virgin Mobile

Havas Worldwide, Sydney and One Green Bean

Silver

Volunteer to promote volunteering

SEEK Volunteer

Leo Burnett Melbourne

Silver

Mobile Medic

Defence University Sponsorship

George Patterson Y&R, Melbourne

Bronze

The Bonds Birthday Project

Bonds

Clemenger BBDO Melbourne

Bronze

The Imported Ad

DHL Express Australia

Clemenger BBDO, Sydney

Bronze

Pencils Equals Profits

AWARD

Clemenger BBDO, Melbourne

Bronze

NRMA – Car Creation

NRMA Insurance

Whybin\TBWA\Group, Sydney

Bronze

Volunteer to promote volunteering

SEEK Volunteer

Leo Burnett Melbourne

EFFECTIVE LOTUS

Effective Lotus

Using the power of Impotence

Selleys

Belgiovane Williams Mackay, Sydney