ALDI launches new telecommunications product ALDI Mobile and integrated campaign via BMF
Today sees the launch of ALDI Australia's new telecommunication product, ALDI Mobile and integrated campaign via BMF.The product idea is simple: take what ALDI shoppers love about ALDI - great prices on high quality products - and transfer it to the Telco market, which is notorious for expensive, complicated plans and hard to decipher call rates. From an advertising perspective, it was a case of BMF bringing this differentiation to life in an entertaining way, with a healthy dose of the ALDI tone of voice. The launch of ALDI Mobile will be supported by TV, catalogue, POS and digital.
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Says Carlos Alija & Laura Sampedro, Joint BMF ECDs: "The challenge
was to come up with a launch campaign able to stand out in the category,
whilst creating a solid link with the master brand."Says Stephen McArdle, BMF managing partner:
"Telcos are known for expensive,
blockbuster TV spots, so there is something quite refreshing about the
understated nature of this campaign."Says an ALDI spokesperson: "In launching ALDI Mobile, we have tried to keep everything simple for our customers. We are really pleased that the advertising retains this simplicity, yet is also very watchable."
ALDI Mobile offers a range of pre-paid, post-paid and data plans.
Advertising Agency: BMF, Sydney
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampredo
Copy Writer: Tim Smith
Art Director: Simon Koay
TV Production Lead: Jenny Lee-Archer
Production Company: Revolver
Director: The Glue Society (James Dive)
Executive Producer: Michael Ritchie
Producer: Adrian Shapiro
DOP: Tim Tregoning
Production Designer: Aaron Crothers
Editor: Dan Lee at The Editors
Post Production Company: The Editors
Best thing to come out of BMF for a while.
Well done
I like it.
Classic!!
Hipster nonsense.
It's awesome what you guys are doing with Aldi.
These are rather nice. The shaving cream one especially.
I love Aldi and I love these ads. Great, like everything else from Aldi is spot on.
FUN.
AMAYSIM!
Nice one Simon AH KIT and Timothy.
JK
haha these are awesome
Love your work. Simple, quirky, memorable.
Hilarious guys. Nice work BMF!
Nice work BMF!
Nice. Simple and memorable. Cuts through well. Cheers BMF.
It's awesome what you guys are doing with Aldi.
OK now that everyone in-house has had their say I'l have a go.
Idea is OK. As for the execution....utter crap.
Badly cast, badly directed and left me feeling sorry for the client.
You made me laugh. Gold
Love love. Fresh and funny. Director?
You made me laugh. Gold
@ Twinkle - James Dive (Glue Society)
nice work Glue Society (James Dive)
they are memorable and nice and funny use of product
Really... they're rubbish.
The other ALDI stuff like surfing santa, the baby's making faces – all great.
This is forced and lame.