AMRRIC launches new campaign to support vet services in the heart of Australia via ghg, Sydney

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ulu.jpgghg Sydney and AMRRIC (Animal Management in Rural and Remote Indigenous Communities) has launched a new CSA campaign to support veterinary services in the heart of Australia.

 

AMRRIC is not for profit group of veterinarians, academics, health and animal management professionals, working with people in remote and rural Aboriginal and Torres Strait Islander communities to improve animal and community health.

Says Tim Brierley, ghg creative director: “Our brief was to raise awareness of the work AMRRIC does in helping dogs in rural and remote indigenous communities. So we turned Uluru into a symbol of connection between indigenous Australians, their land and pets, that Josh Pike happily donated his track ‘When two oceans meet’, says a huge amount about how this idea has touched and motivated all involved.

 

“Australians are some of the most charitable people on the planet, so we hope our pro bono work for AMRRIC not only increases donations but encourages people to find out more about how they can help.”

 

Says Julie Hardaker, AMRRIC CEO: “All of us here at AMRRIC fell in love with the idea the moment we saw it. To see it come to life and capture the essence of what we are about makes us proud. The more awareness and support we can get, the more we can give.”

 

ghg is an international agency with their Australian operation showing over 300% growth in the last 3 years. The ghg team has a wealth of healthcare experience to support brands, from high science prescription drugs to consumer and animal health brands.

 

Agency: ghg Australia

Creative Director: Tim Brierley

Senior Art Director: Daragh Ledwidge

Copywriter: Daragh Ledwidge/ Tim Brierley

Account Manager: Patricia Crimmins

Agency Producer: Sandi Gracin

Director: Sam Bennetts

Producer: Josh Jenkins

Production company: Plaza Films

Post Production: Fin Design

Editor: Simon Njoo

Editing House: Method Studios

Sound Engineer: Steve Hessell

Sound: Bento Productions

Music by: Josh Pyke