Australian charity Legacy appoints Clemenger BBDO Sydney as its lead creative agency

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legacy-logo.jpgAustralian charity, Legacy has appointed Clemenger BBDO Sydney as its lead creative agency for the next three years, beating several other agencies to the contract.

Clemenger was awarded the business after a competitive creative pitch, and will be charged with handling all planning and creative work for Legacy.

Says Paul Nagy, executive creative director at Clemenger BBDO Sydney: “As an Agency we’ve been on the lookout for the right charity partner for a while. The Legacy brief really inspired us. What we saw in Legacy was a timeless Australian charity not getting the love and recognition it deserves.

 

“War is not a popular topic. But that doesn’t change the fact that the families of the Australian men and women who are out there serving our country need and deserve our support. We can’t wait to get started.”

 

Says Corene Strauss, national marketing manager of Legacy Australia: “We were very excited by the strategic and creative thinking presented by Clemenger BBDO Sydney. Legacy Australia, and the 50 Clubs run by volunteers around the country are looking forward to our partnership and tapping into the great talent pool at Clemenger.”

 

Legacy is a charity providing services to Australian families suffering financially and socially after the incapacitation or death of a spouse or parent, during or after their defence force service. Currently, the charity cares for 100,000 widows and 1,900 children and disabled dependants throughout Australia.