BBH founder Sir John Hegarty: “To those brands that say ‘I understand you’ I say ‘Fuck off'”
March 25 2013, 7:19 am | | 4 Comments
By Simon Veksner
I am being followed around the internet by a pair of yellow adidas trainers.
It all started when I checked them out on the adidas website; they are now convinced that I am interested in them, and are basically stalking me.
This theme has upset John Hegarty. READ ON…
4 Comments
Agree, I do not want a brand to understand me. As John said, how can they know me, if sometimes I do not know myself.
If we want, we will seek out. Put it in our face is a huge put off.
A brand needs to engage, not stalk.
Clients will learn and start to bring back more traditional advertising – Print/TV/Cinema.
This digital invasion is that, an invasion.
“A lot of times, people don’t know what they want until you show it to them.” Steve Jobs
That is through a PR release, word of mouth or a clever tvc. not stalking them on the web…..big difference.
The opposite of Content is Discontent