Berocca Twist ‘N’ Go launches activation at The Quiksilver Pro on the Gold Coast via MediaCom Beyond Advertising, captiv8 + The Splice Boys

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IMG_2884[1][2].jpgMediaCom and Berocca have teamed up with captiv8 and The Splice Boys to create and produce the Twist ‘N’ Go campaign for the second year running at The Quiksilver Pro on the Gold Coast which launched on March 2.

 

The Twist ‘N’ Go campaign involves a purpose built multi camera array of 48 DSLRs within the Berocca Bubble, a uniquely shaped Berocca bubble in the shape of the Twist ‘N’ Go bottle top.  The Twist ‘N’ Go cam offers event goers the opportunity to appear in their own matrix-style video set against the backdrop of the ‘perfect wave’.

_MG_9902[1][2].jpgFrom the camera control centre, their video is instantly uploaded to the Berocca Australia YouTube channel and pulled into a custom built Facebook app hosted on Berocca’s Australia Facebook page, all within 10 minutes of the video being filmed. The event goer is notified through a SMS and email enabling them to share their wave and tag friends in the video.

 

This campaign is also being supported with digital media across the Quiksilver website as well as Mi9, Yahoo and Spotify.

 

Berocca Twist ‘N’ Go is an extension of Berocca Performance aimed at the younger audiences who want to be able to have Berocca on the go.  Berocca’s objective is to increase the trial of the drink by communicating the ‘enhancement’ benefit on the go.

 

Says Nicole Bradley, brand manager, Bayer: “Berocca Twist ‘N’ Go is such a unique product in the way the tablet falls into the water, once the cap is twisted. I not only wanted to sample the product but leave our users with a unique experience that matched the product, that they could share beyond trailing the product and enhance not only their own day but their friends within their social communities as well.”

MediaCom – Creative, Digital, Strategy, Art Direction, Experimental, Digital, Content, Copywriting – Event Production, Bubble Design & Production, Social Media Management

Captive8 – Digital Creative & Production, Technical Direction and Audio Ads

The Splice Boys: production, running of the camera and film post production