CIIC releases report revealing how Australia’s marketing and communications agencies can stay relevant in a fragmented media landscape
A report released today by the Enterprise Connect Creative Industries Innovation Centre (CIIC) asks: How can Australia’s marketing and communications agencies stay relevant in a fragmented media landscape?
The report delivers much-needed insight into Australia’s marketing & communications sector.
Says David Schloeffel (left), business adviser at the CIIC: “For many traditional agencies the transition into digital has been a bumpy one. Even some digital agencies are still stuck on websites. The challenge is managing this evolution as part of a considered business strategy as opposed to ad hoc, reactionary change.
“Unfortunately, many agencies have not prioritised business development and strategy. The CIIC’s Marketing & Communications Forensic Report is designed to help these professionals overcome deficiencies in sales, leadership and strategic planning.”
The CIIC will continue to expand its series of Forensic Reports in 2013. To access the CIIC’s Forensic Reports on Architecture, Fashion, Digital Games Development and Graphic Design, visit www.creativennovation.net.au.