Cisco appoints WiTH Collective as its digital agency in Australia and New Zealand

Cisco Australia has appointed independent agency WiTH Collective as its digital agency of record for Australia and New Zealand.

Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, has chartered the agency to help increase its digital footprint in Australia and New Zealand.

WiTH Collective won the business in a competitive pitch and the first work is expected to be launched by June 2013.

Says Suzanne Hansen, head of marketing for Cisco ANZ: “WiTH Collective won in a highly competitive RFP process for Cisco ANZ’s digital media business. The centrepiece was WiTH’s innovative creative, which we will be using to drive our social footprint across ANZ. This, and the thorough understanding of the market, the challenges of a multi-stakeholder environment made WiTH Collective a clear choice for us.”

Justin Hind (pictured), CEO of WiTH Collective, says the agency is excited to be working with Cisco.

Says Hind: “Cisco has a clear vision of the workplace of the future, offering a suite of technologies and solutions that enables real-time collaboration from anywhere in the world.

“Our task is to bring that vision to life and help increase Cisco’s connection to Australian and New Zealand audiences representing the first year IT graduate to the CTO.

“We’ll be working to make Cisco’s approach to all things digital in ANZ more accessible through LinkedIn, Facebook, Twitter, blogging, influencers, videos and other content. We’ll also be working closely with Cisco to spark conversations in social about topical issues in IT.”