Ex-pd3 London’s Tim Rasbash joins Play Communications in senior account director role

Brand experience agency PLAY Communication has bolstered its management team, hiring Tim Rasbash as the agency’s senior account director.

The hire comes in light of a number of new business wins for PLAY, including the agency’s recent appointment to the Tourism Queensland roster, as well as well as a two year contract renewal with Volkswagen, working on their annual Open Day and Driving Experience programs.

The newly created role is part of the strategic expansion of the agency’s mid-level management team, which will see Rasbash oversee and manage an eleven strong account service team.

PLAY’s current clients also include Qantas, Optus, COTY, Charles Darwin University and NIVEA. The award-winning agency recently announced that GroupM had bought a majority stake in the business to help bolster the global media company’s presence in the activation space.

Says Shani Langi, managing director at PLAY: “We are very excited to welcome Tim to the PLAY. Tim’s wealth of knowledge and international experience in the brand experience field will be a great asset to both the PLAY team and to our clients.”

Rasbash previously worked at London based brand experience agency pd3 as senior account director, managing a team of 6 account and production handlers, and managing accounts such as OMD/OMD Fuse and O2. He has had experience working with brands such as Sony Europe, Samsung, COTY, Elizabeth Arden, Virgin Holidays and Lacoste.