Former DDB colleagues Stefanie Digianvincenzo and Crystal Fong launch Melbourne’s first copywriting collective ‘Apostrophe Copywriters’

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Apostrophe - Stefanie Digianvincenzo (L) and Crystal Fong (R).jpgFormer DDB copywriters Stefanie Digianvincenzo (left) and Crystal Fong (right) have joined forces to create Melbourne’s first copywriting collective: Apostrophe Copywriters.

Moving away from a full service agency to an in-house specialist setting, co-directors Digianvincenzo and Fong are keen to raise the benchmark through lateral thinking and engaging, meaningful copy.

Says Fong: “Apostrophe was born to meet an increasing demand for quality writers outside a big agency structure.

“We’re here to challenge brands to push the boundaries when communicating to their audiences – whether that be on social media, billboards, radio or something more unconventional.”

Already a collective of 12 award-winning copywriters, Apostrophe has picked up projects for national and international clients including Garnier, Adidas, Old Spice and the launch of the new Wolverine Movie.

With an open door policy to collaborating with almost anyone Digianvincenzo adds:

“We are a group of approachable copywriters that come to the table with a coffee in hand and a desire to work with various industries and specialists from design and digital agencies, to brand managers, PR firms and like-minded start-ups that are defining their own categories.”

Set to shortly celebrate their official one-year birthday, Apostrophe has launched an interactive website designed by The Anatomy’s Aron Tzimas, that puts users through a simple test to gain entry to the site.