Former Publicis Worldwide chief Richard Pinder launches The House Worldwide global network
The former head of Publicis Worldwide, Richard Pinder, has gathered together a network of agencies and senior talent designed to service global brands’ business and communications needs.
The House Worldwide will partner with a core team of experienced executives from the advertising and digital communications industry, based in London and Singapore, including Peter Rawlings, former COO DDB Asia, Chris Chard, former CSO of Lowe Worldwide in New York and Ben Stobart, former SVP of Leo Burnett Chicago.
The House Worldwide offers a ‘built for you’ model for its clients’ brands. Senior teams of globally experienced talent directly leading the client’s business combined with access to a raft of top quality companies who are available on an as needed basis to provide functional and geographic coverage.
“We have been operating and honing out model in ‘beta’ for over a year and we are now launching publicly with some great case studies of how it operates and access to over 500 people in a network that will continue to grow in the coming months,” said Pinder (pictured above).
He said The House Worldwide is focused on delivering on four key areas: global, client-centricity, talent and value.
“Before setting up The House we talked to leading client CEOs and CMOs and learnt powerful lessons which we’ve used as the basis for creating the company,” said Pinder.
“Specifically: Be truly global: not just in enough places around the world but much more importantly, having senior teams who truly get the global brand needs and who have lived and worked globally. Also client centricity: structure the team around the client, not around the geography of the agency. Thirdly is talent: “How do I get more of the top talent in my business more of the time?” The House Worldwide has the same level of senior talent as you would find leading most major networks. The difference is to ensure they are available to the clients day in day out, rather than just in an emergency. We have set ourselves up to run that way. Finally, value: By putting more of the money to talent and less to overhead than is the industry norm, The House Worldwide can ensure that it is delivering a step change in quality/value,” concluded Pinder.
The House Worldwide network comprises:
The House Worldwide, based in London and Singapore
Naked Communications, the iconic global brand, based in New York
Red 212 Branding and marketing services based in Cincinnati
China Marketing & Communications agency based in Madrid
Kitchen 8, a brand innovation company with offices in Singapore, Shanghai and Milan
Change Integrated communications agency based in Paris
Prime PR, highly awarded communications agency in Stockholm, Brussels, New York
ToscaHouse, a joint venture with Toscafund, a UK based hedge fund
Noah London, creating big ideas that work in every media
Rhino Worldwide, offering production expertise to deliver execution for global brands
Equizone Global, a global events company based in the UK
Path Worldwide, a retail marketing consultancy that focuses on helping clients understand the journey a consumer takes to becoming a shopper
Chouchkov Brothers Studio, a leading agency and film production company in Central and Eastern Europe
5 Comments
Don’t get the idea
Website is fucking ridiculous
And there I was getting worried about these guys
it’s an agency yeah?
Judging by the folded arms, he means business.
Look out world.
Nothing worse than marketers using easels to present their charts.
No overheads?
What do you call such a huge collection of cast-offs of senior ex-network execs?
Besides collecting a hodge podge of greatest hits (ahem) case studies, when was the last time these ‘global’ big wigs were did any real work on a local level?
But you gotta give credit where its due:
‘Beta-testing’- a lovely word for not getting another gig all thru garden leave.