Frasers Property + Sekisui House pick BMF as creative agency for Sydney retail hub ‘Central’

Frasers Property Australia and Sekisui House, joint venture partners in the development of Central Park in Sydney, has appointed BMF as its lead creative agency to launch their new retail precinct, ‘Central‘.

Central, Sydney’s newest retail hub, lies at the heart of Central Park, a $2 billion development by Frasers Property and Sekisui House. Central Park is an exceptional destination for living, working, meeting friends, shopping, dining out and relaxing. Central spans 16,000 square metres across the first six levels of Jean Nouvel’s One Central Park residential tower. The sun-drenched emporium offers a mix of fashion, homewares, fresh food, restaurants, outdoor dining, bars and entertainment.

The appointment was made following a three-way pitch process and is effective immediately.

Says Jeremy Nicholas, BMF CEO: “Central is an ambitious development which will continue the revitalisation of the southern fringe of Sydney’s CBD. This area has always been BMF’s home, so it’s great to partner with Frasers on this venture.”