How TV2 and Contagion created an interactive lie detector test to promote Revenge drama series

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CASE STUDY – Screen shot 2013-03-23 at 4.25.23 PM.jpgScreen shot 2013-03-23 at 4.25.46 PM.jpgTV2 New Zealand’s latest show was Revenge. A glamorous drama about the most dishonest woman in the Hamptons. Emily Thorne is beautiful, smart and deceptive, but could New Zealanders be as cunning?

Contagion New Zealand created an interactive lie detector to find out. Passersby were interrogated, answers were analysed by their voice, perspiration and heart rate. Results were printed instantly, with the option to share them via social media networks.

According to TV2, over 12,000 unique interactions were recorded, each resulting in a printed call to action to follow the show. Ratings for the first episode exceeded all expectations, honest.