IKEA Australia appoints Mango to work across its social media, PR and experiential campaigns

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url1.jpgIKEA Australia has appointed Mango, part of the DDB Group, to work across its social media, PR and experiential campaigns replacing incumbent agency, One Green Bean.

Says Rebecca Darley, IKEA Australia marketing director: “PR and Social Media continue to be a focus and a very important channel in our marketing mix, and now more than ever we are looking to leverage our brand personality, and engage with consumers in innovative and inspiring ways.

“IKEA maintains an integrated marketing approach, and we are thrilled to welcome Mango as a key agency partner. The team at Mango are passionate, and a perfect cultural fit for our brand. They bring to the table some exciting big brand experience and thinking, both in traditional PR as well as social media, that sets them apart and really resonates with our brand personality.”

Says Claire Salvetti, Mango Sydney, managing director: “We are thrilled to be working with IKEA, one of the world’s most influential and creative brands. The pitch was a great combined effort from both the Mango Sydney and Mango Melbourne offices.

“We’re looking forward to collaborating with the team at IKEA and continuing the brand’s heritage of delivering pioneering work in PR, experiential and social media.”