Justin McGregor and Andrew Rose launch Luma Digital online display advertising agency

Luma Digital, an online display advertising agency has launched to cater for the ongoing growth in display advertising founded by digital duo Justin McGregor (right) and Andrew Rose (left).

Today, digital display advertising accounts for an astounding 26%* of all online spend in Australia. The newly formed agency will provide an integrated service dedicated to industry insight, optimised creative, high quality production and cost-effective trafficking solutions.

Further information about Luma Digital can be found at www.lumadigital.com.au.

Luma’s offering will serve to streamline the complexities of the advertising process, providing display advertisers with hassle-free solutions, and agencies with a premium outsourcing option.

Luma is built on a unique combination of creative and technology expertise that will no doubt secure the agency’s position as leader in this space.

Says McGregor, founder and creative director, Luma Digital: “Display advertising has long been a neglected area, but demand continues to grow. What we’re offering through Luma is a unique proposition for direct clients but also agencies that would rather outsource some of the process to a smaller, niche player. We’ll be keeping abreast of the latest stats and technology, so that we deliver best practice campaigns that deliver optimal performance.”

Says Rose, founder, art director and technical lead: “Display advertising has such potential, yet there doesn’t seem to be anyone in this space focusing on optimising creative for campaigns. According to comScore, the creative has four times the impact on results as the media plan. That’s a good enough reason for us.”

*Source: Online Advertising Expenditure Report (OAER) by the Interactive Advertising Bureau.