Melbourne fashion retailer Feathers is heating up this winter with new campaign via The Reactor
Fashion retailer Feathers has launched the campaign for their 2013 winter range with a strong statement: their business is strong and they're investing in the future by taking their marketing to a whole new level.Says Nick Brown, CD at Feathers' agency The Reactor: "It's great to see a retailer with a strong business who understands that the best way to maintain sustainable growth is to advertise."
Poppy Key, head of marketing at Feathers believes there's plenty to look
forward to in the coming months, with key indicators suggesting they're
in for a bumper season.Say Key: "At Feathers, we believe heavy discounting is no replacement for high quality design, top level manufacturing standards and always listening to the needs of our
customers. We believe when everyone else is running away, that's the
time to stand firm. This is why we continue to grow with sustainable
increases year-on-year and a nine percent increase in the first six
months of this year."Founded in 1972 by Margaret Porritt, Feathers has grown into one of Melbourne's most
iconic fashion brands,
with 12 boutiques and more than fifty staff.Client: Feathers Boutique
Head of Marketing: Poppy Key
Agency: The Reactor Creative Director: Nick Brown
Photography: Ci Studios - Tintin Hedberg, Charlie Jackson
Love the pics, Love the campaign, Love a Aussie retailer doing well!
This shoot looks mad! Well done Nick B.
A-MAZ-ING - Well done Poppy, Nick, Tintin & Charlie! Again setting the benchmark for fashion here and OS!
fcuk fashion
A lot of retailers can learn a lot from this, nice work!
A retailer not slashing marketing budget / a brand unafraid to stand strong on it's principles without discounting / an iconic brand not afraid to evolve / A true team culture led by strong passionate people ???? Just fantastic. Great work Nick, Poppy, Margaret and Feathers!!!