Melbourne fashion retailer Feathers is heating up this winter with new campaign via The Reactor

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LB_pg8.jpgFashion retailer Feathers has launched the campaign for their 2013 winter range with a strong statement: their business is strong and they’re investing in the future by taking their marketing to a whole new level.

Says Nick Brown, CD at Feathers’ agency The Reactor: “It’s great to see a retailer with a strong business who understands that the best way to maintain sustainable growth is to advertise.”

LB_pg2.jpgPoppy Key, head of marketing at Feathers believes there’s plenty to look forward to in the coming months, with key indicators suggesting they’re in for a bumper season.

Say Key: “At Feathers, we believe heavy discounting is no replacement for high quality design, top level manufacturing standards and always listening to the needs of our LB_pg7.jpgcustomers. We believe when everyone else is running away, that’s the time to stand firm. This is why we continue to grow with sustainable increases year-on-year and a nine percent increase in the first six months of this year.”

Founded in 1972 by Margaret Porritt, Feathers has grown into one of Melbourne’s most LB_pg10.jpgiconic fashion brands, with 12 boutiques and more than fifty staff.

Client: Feathers Boutique

Head of Marketing: Poppy Key

Agency: The Reactor Creative Director: Nick Brown

Photography: Ci Studios – Tintin Hedberg, Charlie Jackson