Melbourne International Comedy Festival launches new TVC via Clemenger BBDO, Melb
Clemenger BBDO Melbourne has created a new TVC for the Melbourne International Comedy Festival directed by US director Brian Aldrich.The spot features a woman realising the truth about her husband's comedic abilities.
VIEW THE SPOT
Clemenger BBDO Melbourne executive creative director Ant Keogh says the
Melbourne International Comedy Festival is a dream brief.
Says Keogh: "The prerequisite to write something genuinely funny is the best brief - and also very challenging, given the time constraints of a TV ad and a G rating."
MICF marketing and sponsorship director, Lee Casey, says they are delighted that Clemenger Melbourne has created a spot for them that taps into an original yet genuine Festival reaction.
Says Casey: "Everyone fancies themselves as a bit of a comedian, but when audiences see the pros in action at the Melbourne International Comedy Festival it only reinforces just how much skill it takes."
The Melbourne International Comedy Festival is the second largest comedy festival in the world. It will run from 27th March - 21st April.
MICF Festival Director - Susan Provan
MICF Marketing & Sponsorship Director - Lee Casey
Executive Creative Director - Ant Keogh
Art Director - Ant Phillips
Writer - Richard Williams
Agency Producer - TV - Sevda Cemo
Strategic Planner - Matt Pearce
Managing Partner - Paul McMillan
Account Director - Tim Clark
Senior Account Manager - Kelly McBride
Director - Brian Aldrich
DOP/Cinematographer - Germain McMicking
Editing - The Butchery
Flame Artist - Daniel Benjamin - Method Studios
Producer - Furlined - Diane Mcarter - Partner ; Finch Company - Executive Producers - Cath Anderson / Karen Bryson; Production House Producer - Edward Pontifex
Production Companies - Furlined and Finch Company
Post Production Company - The Butchery (Offline) Method Studios (Grade and Online)
Sound Engineer - Paul Le Couteur
Sound House - Flagstaff Studios
Says Keogh: "The prerequisite to write something genuinely funny is the best brief - and also very challenging, given the time constraints of a TV ad and a G rating."
MICF marketing and sponsorship director, Lee Casey, says they are delighted that Clemenger Melbourne has created a spot for them that taps into an original yet genuine Festival reaction.
Says Casey: "Everyone fancies themselves as a bit of a comedian, but when audiences see the pros in action at the Melbourne International Comedy Festival it only reinforces just how much skill it takes."
The Melbourne International Comedy Festival is the second largest comedy festival in the world. It will run from 27th March - 21st April.
MICF Festival Director - Susan Provan
MICF Marketing & Sponsorship Director - Lee Casey
Executive Creative Director - Ant Keogh
Art Director - Ant Phillips
Writer - Richard Williams
Agency Producer - TV - Sevda Cemo
Strategic Planner - Matt Pearce
Managing Partner - Paul McMillan
Account Director - Tim Clark
Senior Account Manager - Kelly McBride
Director - Brian Aldrich
DOP/Cinematographer - Germain McMicking
Editing - The Butchery
Flame Artist - Daniel Benjamin - Method Studios
Producer - Furlined - Diane Mcarter - Partner ; Finch Company - Executive Producers - Cath Anderson / Karen Bryson; Production House Producer - Edward Pontifex
Production Companies - Furlined and Finch Company
Post Production Company - The Butchery (Offline) Method Studios (Grade and Online)
Sound Engineer - Paul Le Couteur
Sound House - Flagstaff Studios
I tell you what's not funny. This ad.
Always good to see Clems butcher an opportunity other agencies would kill for
Ha ha - hilariously awful!
Skithouse.
i love this spot
I might be crazy but I think this is actually really good.
But what would I know.
Is gold.
I liked it., and I'm not even from Clems.
Well casted, well styled, well shot.
I prefer Clem's other one: http://www.bestadsontv.com/ad/44653/Tetley-Leaving
Looks like a bottom drawer Carlton Draught ad got intimate with a bottom draw BUPA ad and had a baby.
Sorry, well below average.
Missed opportunity big time.
@ Oh Clem
Yeah, sure, Clems is constantly butchering ads that your agency would have made genius. Please post your reel.
Tedious and pointless.
I like it but the line is a little off.
'Find out you're not funny.'
It isn't working.
Why an American director? Why?
Laboured poor effort. I think the industry expects more from an agency with the resources of Clems on a project with so much creative freedom.
Pretty good but does he need to say "I thought we talked about this"? Feels like it might be funnier if he was silently guilty at the start. Also, it's over cut through the centre.
What the hell, another cynic convention?
I laughed out loud and so did my non-adland mates. 9/10 would watch again.
Oh my god, it a Clams ad. My stocks just went down again. They really do walk on water!
To all those above who think this is not funny why nor post your funnier TVC for us all to see.
@ very very dissapointed. That feels good doesn't it? Fucking useless pathetic arses at Clems. Fucking they should do better.
Get it all out. Give in to your hate.
Keep trolling. It will fill that hollow spot in your life.
Look, it's just not funny funny. It's too ponderous. You shouldn't have to work on comedy. Want to know what funny looks like? Check out the Doritos 'Goat 4 Sale' TVC from the recent Superbowl. And then watch it again and again. And laugh every time.
Simple as this- I didn't laugh at all- therefore it's not funny to me.
It's that easy to judge.
What do you want a fucking focus group?
fuck when the goat screams... now that's funny. you're right @notasycophant
contrary to some others (who've maybe never had a brief like this, I dunno) making a campaign for the comedy festival is fucking hard work. cause when you do, you're not being judged against other ads (most of which are as funny as cancer, even when they try to be funny) but against proper comedians... people that other people PAY MONEY to watch. and if your ad isn't as funny as the content you're advertising, that's a pretty onerous responsibility.
So it's a tough brief. I applaud clems for trying a different approach, with a less obvious brand of humour. I don't personally love it, but it doesn't mean it's bad or others might not find it funny. Comedy is subjective.
this is a tough business and anyone who gets on here and dances on the grave of an ad that with the best of intentions tried to be really good but maybe fell short, is a cunt. save your bile for those who don't try and don't care.
(and yes I have written funnier ads than this one. and so have the guys at clems, and they've done it multiple, multiple times)
http://www.youtube.com/watch?v=Vz1d6Y_Fghg
This is what funny ads look like.
Where is the magic Clems?
You have done it before, what's the problem???
I think the problem is the idea didn't start in a good place (find out you're not funny). Which for me, no matter how hard the execution works, it's a let down when I see that line pop up.
I kind of laughed, but not much... and when you're doing jobs like these, obviously on a tiny budget, you need to start in a very, very funny place if you're going to even finish half funny.
Anyway... bring on the next beer ad, am sure I'll be piddling myself watching that.
'Find out you're not funny' - but the chick finds out her husband isn't funny.