MINI gives newly adopted puppies a free car – part of the ‘Driving Dogs’ campaign via DraftFBC NZ
While the successful MINI Driving Dogs campaign was running, MINI and DraftFCB NZ wanted to give all the other SPCA animals a chance to drive too. So they gave newly adopted puppies a box disguised as a car which they could drive home in.
DraftFCB NZ created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit the owner’s pet and personality.
New owners had the option to customise with an alphabetic sticker sheet to create a personalised license plate. It was also accompanied by an owner’s manual.
Executive Creative Director – Regan Grafton
Executive Creative Director – Tony Clewett
Art Director – Leisa Wall
Copywriter – Scott Kelly
Regional Executive Creative Director – James Mok
Designer – Matt Oak
Head of Art – Nick Smith
Planner – David Thomason
Group Account Director – Toby Sellers
Account Director – Sally Willis
Retoucher – Anton Mason
Photographer – Charles Howells (The Collective Force)
Production Manager – Eric Thompson
SPCA Client – Rona Booth
MINI Client – Simonne Mearns