Mobile Embrace + AdMarvel launch Australia’s first local-global premium mobile ad network

Australia’s first and only local-global premium mobile advertising network launched today, via a co-operative partnership with Mobile Embrace’s 4th Screen Advertising Australia and Opera’s AdMarvel. The combined strength of both creates Australia’s largest dedicated premium mobile advertising network for brands who need trusted publishers on a local and global scale.

The local-global network offers agencies and brands first-right access when targeting Australian mobile and tablet audiences viewing premium international m-sites and apps and local top-tier publishers. It brings some much needed scale to Australian brands and advertisers, who can now finally run rich media safe in the knowledge their ads will appear where they want them to, rather than being delivered ‘blind’.

The network sets a new industry benchmark for the mobile advertising industry in Australia, giving brands and agencies unparalleled reach, context and relevance in a recognised and ‘brand safe’ environment.

Says Peter Birch, MD of 4th Screen Advertising Australia part of Mobile Embrace: “Australia didn’t have a premium ad network that could offer brands definite placements with scale across a raft of major international publishing mastheads visited by Australian mobile and tablet consumers. Now for the first-time brands can be guaranteed their mobile ads will be seen by the right people, at the right time whether the m-site or app is at home or on one of the world’s largest publishers.”

The new local-global network features international m-sites and apps from Pandora, CBS, IMDB, US Weekly, GameSpot, Huffington Post, CBS, Ask, Discovery Health and Wall Street Journal to name just a few of the 7000+ leading publishers. This in addition to existing publishers, Mamamia, Perform Group, Dictionary.com, APN, ARN, BBC, Sportsmate, Shazam, Sound Hound and Rovio – the creator of Angry Birds.

Brands can target this inventory via premium channels product and via multiple pricing models. This is a powerful advertising solution for brands and agencies that don’t need to be on a specific mobile site or app, but need competitive rates, need to know where their ads are appearing and want assurance of ad placements that give context and relevance to their brand with 100 per cent transparency.

Premium targeted advertising channels launched include Sport, News and Business, Music and Entertainment, Lifestyle, Social, Female and Male, Finance, Automotive, Utility and Technology.

Says Birch: “Mobile advertising networks need to offer leading brands and agencies reliable, trusted advertising environments that protect them from the undesirable and potentially damaging brand associations that could occur when utilising a ‘blind network’ of uncontrolled or unknown advertising destinations. We guarantee ad impressions on premium publishers, providing advertisers with the assurity of targeted and recognised environments.”