Mother launches new app to fuel the celebration of epic wins via Ikon Comms, Naked and Holler

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mother.jpgMother Energy Drink has launched an app called the ‘Mother Made Me Do It Victory Dance‘, to give Aussie blokes a light-hearted way to take their bragging to the next level via Ikon Communications, Naked Communications and Holler.

MOTHER Victory Dance.jpgThrough the ‘Mother Made Me Do It Victory Dance’ app; users can upload photos of themselves and a friend, pick from a range of cheeky snippets of animation such as rocking a friend’s clothes off with a guitar and amp, and issue an over-the-top, humorous, dance to a mate they want to get one-up on.

The app will sit on the Mother Energy Drink Facebook page and dedicated webpage www.motherenergydrink.com  and will be supported by multiple campaign touch points including out-of-home (OOH), digital, mobile, media partnerships with IGN, Machinima and Fox Sports; calling on Aussie blokes to upgrade their every-day wins to epic wins.

 

Says Steven Ruhl, Mother marketing manager: “No self-respecting Aussie bloke passes up the chance to get one over his mates. The ‘Mother Made Me Do It Victory Dance’ app is all about giving Aussie blokes a light-hearted way to celebrate their epic wins no matter how small they are.

 

“From getting a three-point shot of paper in the bin, to scoring the winning drop goal on the footy field, the ‘Mother Made Me Do It Victory Dance’ app fuels all kinds of tongue-and-cheek bragging, no matter how epic the feat.

 

“Aussies are naturally competitive and love to get one up over each other so the app provides us with a fun, light-hearted way to help them do this.”