New chick flick released for Easter via Naked Communications to capture first moments of life

Nature lovers across the globe will be able to enjoy some real “hen-tertainment” this Easter by watching the first live chick hatching using Google+.

Launched today via Naked Communications London, Chick-cam, an initiative by ethical egg producer the happy egg co., will document the first five days of life of 16 newborn chicks as part of an initiative to educate people and encourage them to fall in love with hens.

Giving virtual viewers a unique window into the world of chickens, Chick-cam will use three cameras, including a night-vision camera, to follow the action 24/7 – from the final stages of incubation to the chicks’ pecking their way out of their shells.

All the events will be broadcast on the happy egg website where people will be able to watch the hatching in real time as well as interviews from hen experts on the week’s activity. As part of the initiative, viewers will be able to win happy egg prizes. The chick flick will also be available to watch via Google+ Hangouts On Air – enabling millions to enjoy the experience from their computer, tablet or phone.

Working in partnership with The Happy Chick Company, the specialists in complete chick hatching experiences for nurseries and schools, the incubator will be closely monitored and controlled by a team of experts to ensure the chicks have everything they need to come out of their shells.  The chicks will then be re-homed to The Happy Chick Company’s trusted network of poultry owners and smallholders.

Says Claire Jappy, Senior Brand Manager at the happy egg co.: “We know that happy hens lay the tastiest eggs and as such work hard to give our girls everything they need to lead a rich and full life. Chick-cam is designed to share the enjoyment of hens and their many antics to make people realise the only eggs are happy eggs.  We hope the hatching gives viewers an experience that they will remember long after the chicks have emerged from their shells.”

Added Madeline McRanor, founder of The Happy Chick Company: “We’ve been hatching chicks and raising them for over ten years and the effect that caring for them has on people never fails to amaze me. It doesn’t just foster a bonding experience between the children and the chicks but between the children and their parents and teachers as well. That’s why I’m so delighted to be working with the happy egg co.; together we are bringing this very special experience to even more people and helping to bridge the gap between the eggs on our plate and the hens that laid them.”

Founded in 2009, the happy egg co. is the UK’s number one free range brand and is committed to the highest standards of animal welfare.  As well as plenty of green pasture to roam and forage, all happy egg farms are equipped with an assortment of activities to enhance the birds’ natural surroundings – from towers to perch on, sandpits for dust-bathing, and natural play areas with logs, foliage and cut branches.

For live updates on the hatching, follow #chickcam on Twitter and instagram, or visit the Facebook page.