NRMA Insurance, SGIC and SGIO launch the 2013 Community Grants Program via LOUD, Sydney
LOUD today launches the 2013 Community Grants Program for NRMA Insurance, SGIC and SGIO.
The Community Grants program offers funding to organisations to help create change in their local community. Grants are awarded in four categories in order to help make communities safer and more sustainable at a local level; crime prevention, emergency readiness & response, road safety and environment.
Although the Community Grants program has been running since 2003, it faces tough competition. Community grants programs are plentiful and there is little to differentiate between them, so there is a need to develop an identify that could grow year on year.
The story behind each of the grants program, its recipients and the communities it touches is immensely powerful. With this in mind, and using a similar strategy to crowdfunding platforms, LOUD built a new identity for the program and a platform to showcase these stories. Five grant recipients from 2012 tell their personal stories and how they have been able to affect change at their local level, giving motivation to the 2013 applicants to apply for grant funding this year.
Says Joe Van Trump, creative director, LOUD: “Our new campaign clearly demonstrates that it is not just a process of applying and registering interest. It’s about rewarding ideas that will make a real-world difference to communities, about going to an online destination where these real-life stories are told, and where you can find inspiration in everyday people.”
Joe Van Trump: Creative Director
Mo Shono: Head of Art
Artur Weber: Art Director
Russell Naughton: Director of Planning and Innovation
Donna Yan: Planner
Chris Costin: Account Director
Michael Wentworth-Perry: Account Manager
Agency Partner: LitUp Productions – Linda Ung
Agency Partner: MediaCom
2 Comments
Shame they had $50 to spend on the video of the guy standing next to a chair. Is he standing next to it because he is “an upstanding person”? Oh, lord.
Who would name an agency LOUD?