PetRescue breaks the news and raises awareness in new CSA via Whybin\TBWA Melbourne

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adopted.jpgNot-for-profit organisation PetRescue and Whybin\TBWA Melbourne will launch a new Community Service Announcement this week, aiming to improve outcomes for rescue animals in Australia. 

 

PetRescue is Australia’s largest online directory of homeless animals, and to date have helped find new, loving families for over 150,000 pets.

The television spot from Whybin/TBWA Melbourne aims to raise awareness of PetRescue’s important work, and drive people to the website to find out more, or adopt a new family member for themselves.

 

Vickie Davy, director at PetRescue says the campaign will help the organisation at an important time of the year.

Says Davy: “PetRescue are delighted to have such an engaging TVC going to air during the crucial summer period, when homeless pet numbers are at their highest. PetRescue believes that pets, especially rescued pets, bring enormous joy into people’s lives. This advert captures that bond, showing that pets are more than companions, they’re family members.

 

“We think the spot delivers a really serious message around animal adoption in a lighthearted, humorous way, which is in line with the PetRescue brand.”

 

The 30-second TVC has been appearing as a Community Service Announcement nationally from last week.

 

Whybin\TBWA Melbourne

Executive Creative Director – Paul Reardon

Copywriter – Paul Hastings

Art Director – Peter Kirwan

Agency Producers – Janine Wertheim

Account Director – Julia Unwin

Production House: Airbag Productions

Director: Aaron Wilson

DOP: Marden Dean

Producer: Victoria Conners-Bell

Editor: Steve Nicholson

Sound: Front of House – Phil Kenihan