Adfest 2013: Grande Awards to Leo Burnett Sydney for Bundaberg Red and Clemenger BBDO Sydney for TEDxSydney ‘Mimeisthai’

Australia scored the big prizes at the Press and Interactive categories at last night’s Adfest Lotus Awards, with Leo Burnett Sydney taking out the Grande Award for Press for Bundaberg Rum and Clemenger BBDO, Sydney winning the Grande Award for Interactive for TEDxSydney ‘Mimeisthai’.

McCann, Melbourne won Gold for Metro Trains ‘Dumb Ways to Die’ at the Interactive Lotus.

The ambitious Mimeisthai campaign, which was also awarded a bronze in Best Use of Social Media, saw the agency develop the world’s first spoken-word, real-time trending engine that went on to be described internationally as, “Twitter without the smartphone or laptop.”

Says Paul Nagy, executive creative director at Clemenger BBDO Sydney: “A Grande Lotus is very special indeed. We’ve got such exciting digital thinkers in the agency these days, and the work they’re developing is astonishing. Mimeisthai and the HJs work are just the beginning. We’ve done fantastic things for Skittles and have very cool work in production for Wrigleys and a host of other clients. It really is an exciting time to be in the agency and in the industry.”

The campaign team for the Mimeisthai included Paul Nagy, executive creative director; James Theophane, creative director; Luke Hawkins, art director; and Denise McKeon, head of broadcast production.

PRESS LOTUS

Grande

Butterfly/Catfish/Pig

Bundaberg Red

Leo Burnett, Sydney

Bronze

About Town

Lindauer

DDB, Auckland

PRINT CRAFT LOTUS

Bronze

Butterfly/Catfish/Pig

Bundaberg Red

Leo Burnett, Sydney

INTERACTIVE LOTUS

Grande

Mimeisthai

TEDxSydney

Clemenger BBDO Sydney

Gold

Dumb Ways to Die

Metro Trains

McCann, Melbourne

Silver

The Kiwi Sceptics

Air New Zealand

Host, Sydney

Silver

DSLR Gear No Idea

Sony NEX

Havas Worldwide, Sydney

Bronze

Mimeisthai

TEDxSydney

Clemenger BBDO Sydney

Bronze

Dumb Ways to Die

Metro Trains

McCann, Melbourne

DESIGN LOTUS

Bronze

Beastman/Nanami

Smirnoff

Leo Burnett, Sydney 

FILM CRAFT LOTUS

Gold

Seeing Is Believing

Foxtel

Alt.vfx, Brisbane

Silver

Where Flavour Is King

Johnnie Walker Red Label

Alt.vfx, Brisbane

Silver

99 Lives

Toyota Corolla

Turning Studios, Sydney

Silver

Break Free

Hyundai i30

Innocean Australia, Sydney

Silver

Bulleit Bourbon-It’s a Long Story

Bulleit Bourbon

Song Zu Sydney, Sydney

Silver

It’s a Long Story

Bulleit Bourbon

Leo Burnett, Sydney

Bronze

Catfish

Bundaberg Red

Revolver, Sydney

Bronze

Loungin’

The Star

Revolver, Sydney

Bronze

Senior Rebels

Volkswagen

The Sweet Shop, Melbourne

Bronze

Thursday Arvo

Transport Accident Commission

Revolver, Sydney

Bronze

Where flavour is King

Johnnie Walker

Leo Burnett, Sydne