St Matthew-in-the-City unveiles latest in series of confronting billboards via Einstein’s Hairdresser

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Screen shot 2013-03-22 at 9.37.23 PM.jpgSt Matthew-in-the-City has unveiled its latest controversial billboard on its Hobson Street site, created by Auckland agency Einstein’s Hairdresser.

“Pope Benedict’s decision to resign caused an international stir,” says St Matthew vicar Glynn Cardy. “While we, from our outsider’s perspective, may think his decision was a wise and even courageous one considering the history and tradition of his context, it got us thinking about things from which we can’t resign.

“On Good Friday we remember Jesus’ crucifixion. It was not a role that he could resign from. Jesus’ faithfulness to loving and including society’s rejects got him killed. Such faithfulness is not something one resigns from, for it’s not a job.

“The cross reminds us of the cost of confronting the political power holders regarding how they exclude the marginal and vulnerable. Jesus was faithful to a vision. Even when it cost him his life.

Agency: Einstein’s Hairdresser

Creative team: John McCabe and Dave Shirley

PR: Network Communication