Suncorp Everyday Super launches ‘Pleasantly Surprised’ campaign via digital agency gho

Digital creative agency gho has created Pleasantly Surprised, an integrated campaign to launch the new superannuation product Suncorp Everyday Super.

Pleasantly Surprised aims to prompt awareness through radio partnerships and online activity, driving customers toward a campaign microsite that focuses on engagement and acquisition. Over five weeks, Suncorp Everyday Super will giveaway small Pleasant Surprises, carry out weekly draws and ultimately give away cash prizes. Touch points include street activities, a campaign microsite, press, radio and eDM’s to create a holistic view of what Everyday Super stands for.

With battling a disengaged audience a key issue, Pleasantly Surprised is a fresh take on the simplicity of what Everyday Super has to offer.

Says Lisa Harrison, EGM customer distribution at Suncorp Life: “Pleasantly Surprised is a campaign we’re really excited about because it is a positive message about superannuation, a topic many Australians are not engaged in. We want our customers to understand the core benefit of Everyday Super; that super doesn’t need to be complicated.”

Says Peter Hosking, managing partner at gho: “In partnering with Suncorp Life, we’ve been able to develop a digitally focused campaign that has the capacity to breakthrough in the saturated superannuation space. Pleasantly Surprised is a fresh approach to speaking about superannuation.”

Pleasantly Surprised kicked off across Queensland on Monday March 4th 2013.

Murray Redwood – gho, Creative Director

Ryan Chao – gho, Digital Creative Group Head

Amy Champion – gho, Senior Account Director

Caitlin Betts – gho, Account Manager 

Aimee Farrall – Starcom, Media