The Cancer Council launches social media, online and print campaign for its Supportalk via Ward6

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CC_FinalComp_v1blog.jpgWard6 has launched a campaign for Cancer Council’s Supportalk, a service providing practical and emotional support for those affected by cancer.

Says Hugh Fitzhardinge, Ward6 creative director: ‘There’s no such thing as a stereotypical cancer experience. Supportalk offers something that a lot of specialists and doctors can’t. That’s the time to listen. We feel we’ve captured this rather complex service in a simple message.”

Says Jhaike Braham, Cancer Council marketing manager: “We came to Ward6 last year hoping they would help us find a way to help communicate our vast array of support groups into a single entity. We’re delighted with the result.”

The campaign consists of print, online and social media.

Clients: Jhaike Braham and Susan Goldie

Creative Directors: Hugh Fitzhardinge & Grant Foster

Writer: Dom Tych

Art director: Jonathan Palasty

Senior Account Director: Daniela Rocca

Head of planning: David Cousins

Retoucher: Outpost