The ‘Quo’ returns to deliver ‘whatever you need’ in follow up tvc + campaign for Coles via Big Red

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Status Quo in Coles campaign.jpgThe ‘Quo’ returns to deliver whatever you want and whatever you need – follow up hit from band Status Quo airs March 6

Coles has launched a new multi-million dollar price cutting campaign to help Australian families combat soaring household costs and deliver what they want and whatever they need.

LISTEN TO THE SPOT – Coles_DD_March2013_30.mp3

The new ‘Down Down’ price cuts will be launched today with the newest advertising campaign featuring legendary rock band Status Quo and a fresh take on their 1979 hit ‘Whatever you Want’. The band has recorded a new version especially for Coles played using the now infamous custom made ‘red hand’ guitars.

The new version of ‘Whatever you Want’ features the greatest hits of Coles’ ‘Down Down’ campaign with lyrics subsitituted to include some of the most popular items for families such as bread, milk and cheese.

The original ‘Down Down’ campaign launched in 2010 featuring a parody of the song of the same name. Whatever you Want’ is the follow up hit from Status Quo for Coles and is set to hit Australian radio and television airwaves from March 6.