Cotton On launches its teen collection Free with new spot via Rockaway Creative, Melbourne

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Screen shot 2013-03-09 at 9.50.47 AM.jpgCotton On has launched its highly anticipated teen collection, Free with a new spot created by Andrew Wood at relatively new Melbourne production company Rockaway Creative.

Free by Cotton On caters to free-spirited, independent-minded boys and girls aged 9 to 14 who are tired of wearing clothes designed for either kids or adults. The brand was born due to an overwhelming demand from Cotton On Kids customers who have grown with up with the brand and have discovered that there is a gap in fashionable, wholesome, value based clothing that truly represents the quintessential Aussie kid as they enter the ‘in-between’ age.

“This age bracket want independence, to feel like they belong to something bigger and to be recognized for their own personality. They’re free to experiment with different looks and trends, and free to explore their individuality through the clothes they wear”, said Natalie McLean, General Manager of Cotton On Kids.

The collection features a range of denim, hoodies, graphic tees, and other stylish gear that allows these teens the freedom to fashion a variety of looks, from quirky cool to a laidback classic look which is both affordable and age appropriate.

Free by Cotton On aims to be the must have collection of 2013, set to kick off as an online exclusive from March.