Two new 15 second spots in Joyville Special Delivery promotion go to air via Saatchi’s, Sydney
Further to the CB story on February 3, Cadbury Dairy Milk, via Saatchi & Saatchi Sydney, has unveiled two new 15 second TVC’s for its unique Joyville Special Delivery promotion where six lucky Australians have the opportunity to win what brings them joy, made completely out of Cadbury Dairy Milk chocolate.
Filmed live at the first two special deliveries on February 20 and 26 respectively, the 15 second TVC’s capture the surprise and delight of the first two lucky winners and the essence of the promotion in a very real and engaging way.
Naomi Newton from Ballarat North (VIC) said that get-togethers with family and friends, specifically BBQ’s, bring her joy – to celebrate, Cadbury Dairy Milk threw Naomi an Aussie family BBQ with a difference! A life-sized chocolate BBQ, complete with chocolate chops and made from delicious Cadbury Dairy Milk chocolate was delivered to her home in a joyful experiential celebration that included Joyville BBQ chefs, the wacky Joymobile and loads of Australian-themed props. Over 50 of Naomi’s friends and family were there to share the joy.
Kathy Crawshaw from Bowral (NSW) said that a sewing machine brings her joy – she was delivered a giant chocolate sewing machine and treated to a Joyville fashion parade, complete with Joyville models, a Joyville DJ pumping out joyful tunes and of course, the big reveal of her Australian-first chocolate sewing machine that was shared amongst over 100 of Kathy’s family and friends.
An incognito goodstuff film crew captured all the action and sheer joy at the special deliveries as they unfolded and the chocolate creations were shared amongst family and friends.
The post-production process for the TVC’s has been fast-tracked to ensure the spots go to air while the promotion is still live to drive excitement, anticipation and share the joy of the special delivery experience with all Australians. These spots will be on air until Saturday March 16.
This is the next installment in the Joyville story and follows the 30 second Joyville Special Delivery launch TVC spot that went to air in early February.
Agency: Saatchi & Saatchi, Sydney
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gilmour
Art Director: V Wassim Kanaan
Copywriter: Jon Burden
Account Director: Celia Wallace
TV Producer: Kate Gooden and Claire Colohan
Production Company – goodstuff:
Post production: goodstuff
Experiential – Wonder:
Managing Director: Adrian Popek
Planning Director: Luke Hannan
5 Comments
Great idea! But 15s leave you wanting more! Shame. Crying out for longer format surely?!
Wasn’t a massive fan of the launch, but this is getting interesting and could pick up, although agree with the first comment.
I like how random the things are.
Chocolate BBQ great sampling idea, very kookie and Joyville.
Wasn’t Alex Carr the creative lead on this? Great idea people. Love to see more. Choccie BBQ is great.