Westpac NZ ‘hands out’ a new installment in its ‘Start Asking’ campaign via DDB New Zealand directed by Prodigy Films’ Tim Bullock

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Westpac.jpg‘Hand Outs’, the next installment in DDB New Zealand’s ‘Start Asking’ campaign for Westpac puts the spotlight on the ‘sandwiched’ generation – otherwise known as ‘the bank of mum and dad’.

 

The ad puts a humorous spin on the group’s endless plight to keep their family financially supported.

Michael Healy, Westpac senior brand manager, says he can envisage the ad hitting home for a number of Kiwis.

 

Says Healy: “Although the ‘sandwiched’ generation should be enjoying a higher disposable income as they are more likely to be mortgage free and looking forward to their retirement, they find themselves handing out just as much as ever. We can help ‘the bank of mum and dad’ get their finances in order so they can still help their family from time to time, but also ensure they have their own future financially secure.”

 

‘Hand Outs’ is the fourth but not final spot in the ‘Start Asking’ series following ‘Start Asking’, ‘Old Flatties’ and ‘Balance Transfer’, upholding Westpac’s refreshing approach to the banking category.

Executive Creative Director – Andy Fackrell

Art Director/Copywriter – Lisa Fedyszyn

Art Director/Copywriter – Jonathan McMahon

Executive Producer – Judy Thompson

Agency Producer – Rosie Grayson

Group Account Director – Zoe Alden

Group Account Director – Victoria Graves

Account Director – Jenny Travers

Production Company – Prodigy Films

Director – Tim Bullock

Producer – Nikki Walker

DOP – Germain McMicking

Editor – Adam Wills

Audio – The Coopers at Franklin Rd

Sound Engineer – Jon Cooper

Licensing – Jonathan Hughes

Composition – Peter Van Der Fluit @ Liquid

Post Production – Toybox

Callum Wilson – Head of Marketing and Customer Experience

Sharon van Gulik –  Head of Brand and Marketing Communications

Michael Healy – Senior Brand Manager

Adrian McCaffrey – Senior Manager Marketing