Win a year of beer with Carlton Draught’s new footy tipping app via Clemenger BBDO Melbourne
CB Exclusive – Carlton Draught, via Clemenger BBDO Melbourne, has launched a new live footy tipping app that lets punters use a lifetime of footy knowledge to win money-can’t-buy prizes – with just one game.
The app, Draught Pick, is the only footy tipping app where people don’t have to tip every round to have the chance to take out the big prize. One good game could see a tipper and his mate attend the 2013 Toyota AFL Grand Final in style. Or winning a whole Year of Beer.
After some intense research in the field, Clemenger BBDO Melbourne created Draught Pick for the more casual tipper.
Says Alastair McCausland, Carlton Draught’s marketing manager: “Other footy tipping competitions require a serious commitment, and we know often blokes struggle with this. Every week you have to work out your team, remember the stats, have some historical data at your fingertips and remember to actually do it. With Draught Pick, we want you to tip when it suits you – when you’re having a beer and a laugh with your mates – but still give you the opportunity to win big.”
Draught Pick’s second season line up will impress the selectors: they’ve beefed up with ‘The Magnet’ for the player with the most possessions; the ability to pick which quarter the first substitute will occur; added depth with more prizes to be announced later in the season; and the absolute wizardry of the ‘Draught Finder’, the built-in GPS locator to find the pub nearest you serving brewery fresh Carlton Draught.
The new Draught Pick still has the features that made it best on ground in its debut season: as well as picking the winning team, there’s the Triple Shot, the Tough Nut, Trivia; the Half Time Poll; and the leaderboards comparing tippers’ scores to those of their mates and the rest of Australia.
Draught Pick is a free app, designed for those aged 18 years or over and age confirmation is required to sign up.
Creative Agency: Clemenger BBDO Melbourne
Digital Supervision: 474 Labs @ Clemenger BBDO
Production: Inlight Media
Social: Yarn @ Clemenger BBDO
Media: Mediacom
General Manager of Marketing: Andrew Meldrum
Marketing Manager: Alastair McCausland
Assistant Brand Manager: Laura King
6 Comments
“A year’s worth of beer.”
How does this not contravene responsible consumption guidelines?
drinking is not a sport
Isn’t this last year’s idea done again?
And didn’t it flop the first time around?
I guess any news is good news after Pure Blonde earlier this week.
there are actually responsible consumption guidelines for what can constitute a year’s worth of beer.
@ Really. If you call 67,000 active users in 2012 a flop, you are bang on. Isn’t it last year’s idea done again? Yep it is. On your theory, twitter would have stopped after the first year.
i agree that drinking is not a sport.