Australia ranked #3 in the world behind UK and US at D&AD with 18 Nominations and 32 In-Book

yellow_pencils.jpgAustralian agencies were recognised with a record 49 Awards by the juries at the 2013 D&AD Awards. The agencies bagged 31 In-Book awards while there are 18 opportunities for agencies from Australia to gain Yellow Pencils with Nomination honours. The total haul meant that Australia took third place in the overall list of awarded nations - behind the UK and US.
 
Leading the Australian charge was McCann, Melbourne, which scooped a total of 14 awards for its Metro Trains "Dumb Ways to Die" campaign - the highest number of awards for a single campaign at the awards this year.
415427-dumb-ways-to-die.jpgThe campaign gathered five In-Book awards and nine Nominations across various categories (Animation & Illustration for Digital Advertising. Art Direction for Digital Advertising, Art Direction for Poster Advertising, Earned Media Campaigns, Poster Advertising Campaigns, Sound Design & Use of Music for Radio Advertising, TV Commercials 120-240 seconds, Web Films and Writing for Film Advertising, Graphic Design for Integrated Graphics).
 
Other than those for the Dumb Ways to Die, the remaining nine Australian Nominations went to:
· Ramblin Brands' Smile Makers by Bear Meets Eagle on Fire for Smile Makers - The Fireman (Consumer Product Design)
· A Message From Jennifer by DDB Melbourne for Parkinson's Victoria (Direct Mail)
· Park Assist Technology by DDB Sydney for Volkswagen Group Australia (Art Direction for Press Advertising)
· Mobile Medic by George Patterson Y&R Melbourne for Defence Force Recruiting (Integrated)
· Build With Chrome by M&C Saatchi Melbourne Australia for Google Australia, LEGO (Campaign Sites)
·  Moreing by Revolver for Kraft, Boost (Production Design for Film Advertising)
·  Mixionary by The Monkeys for Diageo (Art Direction for Poster Advertising)
   Amanda on Demand by Us Sydney for SBS, SBS On Demand (Channel Branding & Identity)
·  M.J Bale-Grazed on Greatness by Whybin\TBWA\Tequila Sydney for M.J Bale (Earned Media Campaigns)

Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.
 
D&AD Awards 2013- Awards by Country Summary-001.jpgIn total there were 614 D&AD In-book and Nomination awards given to work in this year's Awards. At this stage (before Yellow Pencils have been awarded, which takes place in June), McCann Erickson Melbourne leads the pack with its work for Metro Trains ("Dumb Ways to Die") scooping 14 In-book and Nomination plaudits.
 
Globally, at this stage (before Yellow Pencils have been awarded, which takes place in June), McCann Erickson Melbourne leads the pack with its work for Metro Trains ("Dumb Ways to Die") scooping 14 In-book and Nomination plaudits. There was a crop of awards too for R/GA's Nike+ FuelBand, which took 7 awards and 4Creative's "Meet the Superhumans", The Martin Agency's "Clouds Over Cuba" for The JFK Presidential Library & Museum, each of which got six awards from the juries.
 
Says Tim Lindsay, Chief Executive of D&AD: "This has been a great year for Australian creative work - with forty nine campaigns recognised by the juries, the country's agencies have reaffirmed their status as global powerhouses. However, what is notable is the range of categories and campaigns that gained that recognition - with work across graphics, web, digital, print and earned media all recognised. The country's agencies were in rude creative health during last year and it's been a pleasure to see the product of that creativity at the awards this year."

1 Comments

Hi said:

yeah but we won the ping pong championship - well almost

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