Centrum Multivitamins launches new television campaign ‘for men and women’ via JMK, Sydney
JMK has today launched a TV campaign for new Centrum Multivitamins for men and women. The campaign goes to air in both Australia and New Zealand.
The new campaign is part of the ‘Spectrum People’ campaign JMK launched for Centrum earlier this year. The campaign features people in various coloured worlds doing activities linked to key health benefits of Centrum Multivitamins.
Says Matt Kemsley, creative director at JMK: “Centrum now has unique and specific health benefits for both men and women. Our “Spectrum People” campaign was the perfect vehicle to show these benefits in a separate male and female executions. It’s further proof of Centrum’s brand line ‘Complete from A to Zinc’.”
Says Emma Nicol, marketing manager for Centrum ANZ (Australia and New Zealand): “New Centrum for men and women is an exciting new product initiative for the Centrum in 2013. JMK have developed new executions in the ‘Spectrum People’ campaign which we will be applying across all elements of our communications including TV, digital and retail channels.”
Agency: JMK
Creative Director: Matt Kemsley
Creative Team: Matt Kemsley and Mike Boswell
Designer: Paul Hoyne
Strategy: Julian Martin
Account Direction: Tanya Shattock
Agency Producer: David Steindl
Production Company: 8com
Director: Josh Frizzell
Producer: Mike Vanderfield
Photographer: Alistair Guthrie
Sound and Music: Song Zu