CLEO undergoes biggest overhaul in its 40-year-history with new TVC launched during The Voice
April 22 2013, 8:26 am | | 3 Comments
CLEO has undergone its biggest overhaul in its 40-year-history. For the first time, there is no big sex-sell on the cover.
Under new editor, Sharri Markson, CLEO returns to its provocative roots, tackling issues that matter to young girls.
The re-launch spot, created in-house by Creative Director Carolyn Innis with Hackett Films, premiered last night during The Voice.
3 Comments
Yeah, looks like really ‘important’ issues are being coved there…
Let’s call it for what it is.
I read a quote the other day that said ‘If you think it’s expensive to get professionals to do the job, just wait til you see what unprofessional will cost you……