Coles launches new ‘Feed Your Family’ App for iPad tonight with new TV commercial via Big Red

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Screen shot 2013-04-10 at 5.17.06 PM.jpgBack by popular demand, from tonight the all new Coles ‘Feed Your Family’ App for iPad will be available on the App Store, free of charge, promoted by a new TVC breaking tonight via Big Red, Melbourne.

The brand new Coles Feed Your Family App, developed by Reactive, offers access to over 400 new great value recipes developed by chef, Curtis Stone.

Coles-App.jpgThe Feed Your Family App provides free weekly updates of weekly specials available at your local Coles store and provides recipes to match. The App includes step by step video demonstrations featuring Curtis Stone preparing his favourite Feed Your Family recipes.   

To celebrate the all new and improved Feed Your Family, Curtis Stone will host an interactive online cooking show, Cook & Win with Curtis on April 15. Curtis will give step-by- step instructions to create his fettuccine with mushroom bolognese, and viewers will be given the option to enter competition to select the secret ingredient and win the chance to have Curtis cook for them and their friends in their own home. The competition closes April 17 and the winner will be drawn on April 24.

Screen shot 2013-04-10 at 5.14.44 PM.jpgThe session with Curtis can be seen on the Coles website and via the Coles Facebook page. Viewers can also join the conversation by pre-registering at coles.com.au

The Coles Feed Your Family campaign is running from tonight until May 7, on print, TV, radio and online.