Diet Coke airs new 30 second ‘Music that moves’ spot starring Taylor Swift via Droga5 New York
Diet Coke has put to air a new 30 second spot via majority Aussie-owned Droga5 New York titled ‘Music that moves’, the first to feature Taylor Swift, which was shot in hometown Nashville.
The spot, written by Aussie expat Sophie Isherwood and directed by Frederik Bond via MJZ, shows Swift recreating her writing her song ’22’.
Agency: Droga5 New York
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer and Nik Studzinki
Copywriter: Sophie Isherwood
Art Director: Andrew Wilcox
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Sam Kilbreth
Head of Brand Strategy: Ted Florea
Brand Strategist: Matt Springate
Group Account Director: Steven Panariello
Account Manager: Nadia Malik
Production Company: MJZ
Director: Fredrik Bond
DoP: Roman Vasyanov
Executive Producer: Kate Leahy
Producer: Line Postmyr
Editorial: Marshall Street Editors
Editor: Tim Thornton-Allan
Assistant Editor: Phil Hignett
Producer: S.J. O’Mara
Additional Editorial: Union Editorial New York
Editor: Sloane Klevin
Assistant Editor: Andrew Doga
Executive Producer: Caryn Maclean
Producer :Susan Motamed
Post Production: The Mill New York
Head of Production: Sean Costelloe
Producer: Sallyann Houghton
Flame: Susanne Scharping
Color Grade: Damien Van Der Cruyssen
Music: Taylor Swift
Song 22 (from the album Red)
Writers: Taylor Swift, Max Martin, Shellback
Sound: Sonic Union
Mixer: Rob McIver
Studio Manager: Justine Cortale
Client: Diet Coke
Head of Integrated Marketing Communications, Coca-Cola North America: Pio Schunker
Group Director, Integrated Marketing Content, Coca-Cola North America: Adam Hunt
Group Brand Director, Diet Coke/Coke Zero: Rafael Acevedo
Director of Multimedia Production: Sarah Zehnle Traverso
Integrated Marketing Content, Coca-Cola North America
Senior Integrated Marketing Content Manager, Coca-Cola North America: Andy Deutsch
4 Comments
The kind of work you’d expect out of Sydney, now also coming out of New York.
They keep aiming for the stars and they keep hitting them.
Well done to all involved.
Proper big advertising in a big brand to actually sell something with work that has no chance of winning an award at any show on the planet.
Good to see them grow up.
Even D5 New York can have a bad day
Am I missing something?
Oh… an idea?
Unfortunately Coke insist on middle-of-the-road mediocrity.This feels like a real mish-mash, complete with missing pieces.