Digital agency Holler launches ‘The Rainbow Code’ in a bid to call for marriage equality

Creative digital agency Holler will today launch ‘The Rainbow Code’ in a bid to continue to build awareness and support equal rights for gay and lesbian couples.

The Rainbow Code is a piece of code that can easily be added to a blog or company homepage to create a rainbow crossing. The rainbow crossings are joined with one another, creating a walkway across the Internet of participating sites.

To get involved and show your support, go to www.therainbowcode.com.au and follow the instructions.

Mike Hill, co-CEO at Holler said the use of a rainbow crossing is reference to the Taylor Square rainbow crossing, and while the idea spurred from its controversial removal, this is about much more.

Says Hill: “The Taylor Square Rainbow Crossing has become a symbol of people power, to communicate a message of support for equal rights, culture, community, acceptance, pride, love, awareness and celebration.

“Its removal and what this stands for has been a catalyst for thought and consideration. Australia is a progressive nation, we have a progressive spirit, yet there continues to be political opposition toward gay pride and same-sex marriage. The Rainbow Code is an opportunity to continue to build awareness and support for this ‘rainbow movement’.” 

Hill says they are calling on individuals, groups and organisations to show their support for pride and diversity to send a message of unity to Government. 

The Rainbow Code initiative hopes to have 1000 Australian websites participating by May 31st, and hopes corporate Australia will also get behind this initiative to influence government. A snapshot will be taken of the sites and this visual signature will be sent to federal and state governments calling for the legalisation of same-sex marriage in Australia.

Hill is asking ad agencies to lead the way by adding the Rainbow Code to their websites to get the ball rolling for corporate Australia.

Says Hill: “We’re seeing nations around the world progress their laws around marriage equality – New Zealand last week and France overnight – surely it’s time for Australia to take a stance, we hope the Rainbow Code will help Australians demonstrate that this is something we want.”

Creative Agency: Holler

Tech Team: Matt Stone, Scott Swabey, Steve Sonius