Dulux and L’Oreal Melbourne Fashion Festival introduce seasonal colour trends in digital campaign and collaboration via Visual Jazz Isobar

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duluxMFW.jpgVisual Jazz Isobar (VJI) has begun work with Dulux after winning the business in a competitive pitch late last year with the launch of ‘United by Style‘, a digital platform and collboration between Dulux and L’Oreal Melbourne Fashion Festival.

United by Style introduces the partnership’s seasonal colour trends to consumers.

VJI has also supported Dulux’s successful Sample Pot Promotion.

Says Lisa Madigan, marketing manager at Dulux: “We are really pleased with the way Visual Jazz Isobar has been able to support and enhance our marketing efforts. There have been some great successes so far and we have been very impressed with the results of the L’Oreal Melbourne Fashion Festival campaign.”

duluxmfweek.jpgDulux partnered with well-known Australian designers to create interior looks based on their collections as part of the United by Style initiative. Rooms were photographed and housed on the site along with vignettes shot by VJI introducing the designers and their Dulux rooms. As well as developing the campaign webpage, VJI designed a Facebook ads and homepage banners for the promotion.

Says Konrad Spilva, managing director at VJI: “We love Dulux’s approach to marketing and their willingness to progress their digital offer. They take a really different view on the paint market with initiatives like the LMFF partnership and we look forward to implementing more great campaigns as part of our ongoing strategy.”