Eardrum leads finalist round of national Siren Awards ahead of McCann Melbourne + Us Sydney

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cbbfd8b826af33543cd4fef0d8290382.pngThe best radio ad of 2013 will be battled out between more than 25 ad agencies, radio stations and production studios as part of the national Siren Awards, which will be announced in Sydney, May 10 at Water at Sebel Pier One, starting at 7:30am.

Leading the pack in the finalist round is Eardrum with 10 entries making the cut ahead of McCann Melbourne with 7 and Us Sydney with 7.

Other finalists include some of the best known advertising agencies in Australia including Clemenger BBDO, DDB Sydney and Melbourne, McCann Sydney, JayGrey Sydney, The Monkeys and Marketforce in Perth.

An overall winner, who receives the Gold Siren statue, will be announced at the breakfast. The winner will win a trip to Cannes to the Cannes Radio Lions, to be held in June, and two tickets to attend the festival. The client of the winning 2013 Gold Siren Award will also win a ticket to Cannes.

In addition, the overall winner will be announced at the breakfast in each of the three categories: single, campaign and craft and they will receive a Silver Siren statue.

The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council.

There is also a client-voted award, a $5000 cash prize, awarded to the writers of the ad voted the best, by a panel of clients.

Joan Warner, chief executive officer of Commercial Radio Australia said the Siren Awards, now in its ninth year, provides a great opportunity to recognise excellence in Australian radio advertising.  

Says Warner: “Over the past years, the bar for creative excellence has increased and the calibre of radio ads in the Siren Awards reflects this improvement.

“This year finalists come from around the country and the ads cover everything from beer to tax accountants to travelling safely on trains. The finalists are made up of the winners of each round plus a final call round.”

Last year’s Gold Siren winner was an ad for Ikea, called “Holidays”, written by Tim Green and Tim Cairns from advertising agency, The Monkeys in Sydney.

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.

For a booking form and more information visit the Sirens website.

2013 Siren Award Finalists:

Singles

DDB Melbourne, Eamonn Dixon, Daniel Grech, Britax Safe n Sound, Kirsty

DDB Sydney, Eamonn Dixon, Daniel Grech, McDonalds, Amazing

DDB Sydney, Cameron Hoelter & Richard Morgan, McDonalds, Lucky Day

Grey Melbourne, Sharon Condy & Josh Murrell, TAC, GPS

JayGrey, Sydney, Jay Furby, 4 Pines Brewing Company, Space Board

JayGrey, Sydney, Gav Chimes & Tommy Cehak, For A Cure Foundation, Daniel

KWP! Advertising, Adelaide, Corey Swaffer, South Australian Tourism Commission, Back in The Day

KWP! Advertising, Adelaide, Corey Swaffer, South Australian Tourism Commission, Ages Ago

Leo Burnett Melbourne, Andrew Woodhead & Justin Nagorcka, Seek Volunteer, Volunteer Your Voice

McCann, Sydney,  Joe Hawkins, Velvet Jayne, Respect

McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Set Fire To Your Hair

McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Sell Both Your Kidneys

McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Eat A Tube Of Superglue

M&C Saatchi Melbourne, Doogie Chapman, Tennis Australia, Guitar Duet

M&C Saatchi Melbourne, Doogie Chapman, Tennis Australia, Guitar Solo

Naked Communications Melbourne, Tristan Graham, TAC, Olive

Naked Communications Melbourne, Tristan Graham, TAC, Homesafely

Publicis Mojo, Sydney, Malcolm Caldwell & Ian Broekhuizen, Lion, The Sirens of Bass Strait

SapientNitro, Sydney, Marianne Harvey, Cristian Staal, Ralphie Barnett, Ralph van Dijk (Eardrum), Anti-Bullying organisations, Earphone Bully

Southern Cross Austereo, Sydney, Grant Clifford, Wamberal Florists, True Love

Southern Cross Austereo, Perth, Alida Henson & Matt Dickson, Golden Eggs, Gay Toast Soldiers

The Monkeys, Sydney, Henry Kember & Bradley Averill, Parmalat – Oak Flavoured Milk, Shark Attack

The Monkeys, Sydney, Henry Kember & Bradley Averill, Parmalat – Oak Flavoured Milk, Polar Bears

The Monkeys, Sydney, Tim Green & Karen Ferry, IKEA, Gas Leak

Twenty20, Melbourne, Matthew Ellis & Andrew Panozzo, Thirsty Camel, End Of The World

Us Sydney, Tim Chenery & David Roberts, H&R Block, Fluent in eTax

Us Sydney, Tim Chenery & David Roberts, H&R Block, Fluent in tax for under 21s

Us Sydney, Tim Chenery & David Roberts, H&R Block, Fluent in small business tax

Us Sydney, Tim Chenery & David Roberts, SBS, Bite Me: Far North Queensland

Us Sydney, David Roberts & Tim Chenery, SBS, Bite Me:Vietnam

Whybin TBWA, Melbourne, Paul Reardon, Nissan Motor Co Australia, It’s Hard To Picture It – HIT

Campaigns

Clemenger BBDO Melbourne, Jim Ingram & Ben Couzens, Victoria Bitter, Hard Earned Thirst Campaign: Knock Off,

Beer O’Clock, Friday Arvo

Clemenger BBDO, Sydney, Giles Clayton & Simon Hayes, Pfizer – Dimetapp, Pass It On Campaign

Clemenger BBDO, Sydney, Giles Clayton & Simon Hayes, Hungry Jack’s, $5 is a big deal

Clemenger BBDO, Sydney, Giles Clayton & Simon Hayes, Hungry Jack’s, Penny Pincher’s Campaign

CumminsRoss South Australia, Ed Howley, Toby Cummings, VOK Beverages, ‘Stay Strong’

DDB Melbourne, Robbie Brammall & Anthony Hatton, Hertz, Hertz Holiday

DDB Melbourne, Eamonn Dixon & Daniel Grech, Britax Safe n Sound, SICT Series

DMG Radio Australia, Nathan Russell, Mr Toys Toyworld, Mr T…O Y S.

Eardrum, Sydney, Tom Wilson (Meerkats),  Kurt Beaudoin (Meerkats), Mrs Macs Pies, Vegetarian / Duck / Bait Shop

Eardrum, Sydney, James Wills (The Brand Agency), David Donald (The Brand Agency), Gary Horner – ECD (The Brand Agency), RAC Insurance, Agreed Value / New car discount / Open driver policy

Equilibrium, Perth, Gordon Haynes & Ella Rossanis, Forrest Chase, Gifts that Count

McCann, Melbourne, Natasha Wood, Tristan Graham & Matt Stoddart, VLine, Facebook/On Exchange/The Set

Marketforce, Perth, Guy Howlett and Neil Martin, City of Perth, He Gave Up A Lot

McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Dumb Ways to Die

Naked Communications Melbourne, Tristan Graham, TAC, Homesafely

Nova 106.9, Brisbane, Grant Roberts, Wild Turkey – Campari Australia, Oversharers!

Nova 106.9, Brisbane, Grant Roberts, Wild Turkey – Campari Australia, Confessions

Southern Cross Austereo, Sydney, Cameron Horn, Elite Smash Repairs,
Terry V Perry

Steve Browning, Bannister Downs Dairy, Chocolatte/Mango/Cafe Au Lait

The Monkeys, Sydney, Henry Kember & Bradley Averill, Parmalat – Oak Flavoured Milk, Oak Campaign

Us Sydney, Tim Chenery & David Roberts, H&R Block, Fluent in tax

Us Sydney, Tim Chenery & David Roberts, SBS, Bite Me – campaign

Whybin\TBWA Group Melbourne, Chris Ellis & Amelia Birrell, Nissan Australia, ‘Ding’, ‘Hit’, ‘Run over’

Craft

Brainestorm, Perth, Justin Braine, Outdoor fitness, HBF

Cutting Edge, Brisbane, Mike Lange, Courtesy Driver, V8 Supercars – Team Vodafone

Eardrum, Sydney, Ralph van Dijk (Eardrum) & Simon Kane (Song Zu), Evacuation, IKEA

Eardrum, Sydney, Ralph van Dijk (Eardrum) & Simon Kane (Song Zu), New car discount, RAC Insurance

Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Duck, Mrs Macs Pies

Eardrum, Sydney,  Abby Sie (Song Zu) and Ralph van Dijk (Eardrum), Mothers’ Day “Dad”, Commercial Radio Australia

Eardrum, Sydney, Ralph van Dijk & Michael Bates, Earphone Bully, Anti Bullying Organisations

Eardrum, Sydney, Ralph van Dijk (Eardrum), Paul Taylor (Sound Reservoir), Ear App, Commercial Radio Australia

Eardrum, Sydney, Ralph van Dijk (Eardrum) and Abby Sie (Song Zu), Ages Ago, South Australian Tourism Commission

Eardrum, Sydney, Ralph van Dijk (Eardrum) and Abby Sie (Song Zu), Back In The Day, South Australian Tourism Commission

Flagstaff Studios, Melbourne, Paul Le Couteur, Car Man, Four and Twenty

JayGrey, Sydney, Simon Lister – Nylon Studios, Voice Over, Vitek Vodka

McCann Melbourne, Ollie McGill, Set fire to your hair, Metro Trains

McCann Melbourne, Ollie McGill, Sell both your kidneys, Metro Trains

McCann Melbourne, Ollie McGill, Eat a tube of superglue, Metro Trains

M&C Saatchi Melbourne, Cornel Wilczek, Guitar Solo, Tennis Australia

M&C Saatchi Melbourne, Cornel Wilczek, Guitar Duet, Tennis Australia

Nova 106.9, Brisbane, Ben Clayton and Grant Robert, Photographs, Queensland Theatre Company

Production Alley, Rodney Lowe & Nic Buchanan, Office Manager, University of Canberra

Risk Sound, Melbourne, Paul Baxter, Direct Entry Officer, Navy

Risk Sound, Melbourne, Paul Baxter, Distractions – Ears AM, Transport Accident Commission

Risk Sound, Melbourne, Paul Baxter, Distractions – Ears PM, Transport Accident Commission

Risk Sound, Melbourne, Paul Baxter, Distractions – GAB, Transport Accident Commission

Risk Sound, Melbourne, Paul Baxter, Distractions – SATNAV, Transport Accident Commission

Risk Sound, Melbourne, Paul Baxter, Win a serious high, Stanley FatMax

Song Zu Sydney, Simon Kane, James Boags Premium Siren, James Boags

Soundbyte Studios, Perth, Brad Habib, ECU Open Day, Edith Cowan University