‘Every man and his dog’ goes to country QLD’s Madill Used Cars in a spot via FourFiveSixSeven
April 8 2013, 5:10 pm | | 3 Comments
The Madill Group in country Queensland has a long history of running commercials that don’t fit the typical car dealer mould.
This new one is about dogs via FourFiveSixSeven.
Says Tony Hoad, writer, producer and director from FourFiveSixSeven: “Our consumer insight was that people like dogs. So we decided to make an ad with lots of dogs in it. As a duty to our client, we also included some cars in the shots along with the dogs.”
The commercial went to air last night.
Writer: Tony Hoad
Producer: Tony Hoad
Director: Tony Hoad
Editor: Drew Muir at Q-Frame
DOP: Drew Muir at Q-Frame
3 Comments
wow…if they enter this anywhere the cost of the entry will be more than the production…
grass roots advertising. probably works in noosaville and gympie.
Looks as good as a Coles advertisement featuring Normie Rowe.