Fanta calls on Aussies to mix up the fun with its Flavour Lab in new TV spot via Ogilvy Sydney
As part of Fanta’s ongoing mission to create more play in the world, it has launched its latest campaign; Fanta Flavour Lab, calling on Aussies to ‘Mix, Name and Share’ their own Fanta Flavour combinations via Ogilvy Sydney.
With three fantastically fun new flavours now in store, Aussies have more variety to mix together their ideal combination of Fanta Flavours. Joining the current Fanta range is Grape, Mango Passionfruit and a limited edition Sour Watermelon.
At the heart of the campaign is a Fanta Flavour Lab app where Aussies are challenged to tackle a range of mixing inspired games, earn Fanta tokens and compete for prizes, including white Samsung Galaxy Tab 2s with Fanta branded cases.
An Australian exclusive TVC will go to air on Sunday April 7 featuring the entire Fanta crew mixing, naming and sharing their own Fanta Flavour inventions to inspire Aussies to get involved and channel their inner creativity.
Says Delia Maloney, Fanta marketing manager: “The Fanta Flavour Lab campaign is all about celebrating self-expression by inspiring Aussies to test out and mix Fanta Flavours together and find their favourite mixes.
“With the arrival of three fantastic new flavours last month of Grape, Mango Passionfruit and Sour Watermelon, Aussies now have eight delicious Fanta Flavours to mix, name and share.”
In addition to the Flavour Lab app and TVC, the campaign will be rolled out through a range of touch points including out-of-home (OOH), digital, social media, cinema and experiential sampling activations in shopping centres. Real life mixing will be given added drama by custom-build Fanta Flavour Lab carts that will tour the country along with interactive digital games from the Fanta app.
To get into the mixing fun, Aussies can find the Flavour Lab app on the Fanta Australia Facebook page and for smartphone through the Apple App or Google Play stores.
Creative Agency: Ogilvy Sydney
IKON
Urban
DT Digital
Webling
Pulse Communications
Anitmation: Method
3 Comments
Looks like a childrens meth lab.
Who did the animation?
Sounds familiar:
http://mrdylitcirclestories.files.wordpress.com/2010/09/solace.pdf