Four agencies vying for top position with nomination honours for Press Advertising at 51st annual D&AD judging event

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Campaigns from the UK, South Africa and Mexico have been judged amongst the best in the Press Advertising category at the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre. 

Says Alexandre Gama, foreman of the Press Advertising Jury at D&AD 2013: “One of the challenges of judging is to filter out the inspirational, scene changing ideas from those that we’ve seen before. Recycled ideas are never a good thing. It’s a challenging time for our industry right now but it’s also one of the most inspirational. With digital and the web continuing to be disruptive, I’ve looked this year for campaigns that have broken the mould and set out to revolutionise how we think and can do things differently.” 

Nominations in the category went to: 

  • The Sunday Times Rich List Campaign – Sport by CHI & Partners for News International 
  • Mother’s Favourites by TBWA\Hunt\Lascaris Johannesburg for Tiger Brands, Enterprise 
  • Selfies by Lowe Bull for Independent Newspapers, Cape Times 
  • Circle by Young & Rubicam Mexico for Araceli Roldán Alcalá, Save the Children  

There were a further 19 that were awarded In-Book status by the jury for the Press Advertising category. 

The In-Book work, which will appear in the 51st D&AD Annual, was: 

  • A Girl by Leo Burnett Bangkok for The Centre for the Protection of Children’s Rights Foundation 
  • A Boy by Leo Burnett Bangkok for The Centre for the Protection of Children’s Rights Foundation 
  • The Sunday Times Rich List Campaign – Dragons Den by CHI & Partners for News International, The Sunday Times 
  • The Sunday Times Rich List Campaign – Harry Potter by CHI & Partners for News International, The Sunday Times 
  • The Sunday Times Rich List Campaign by CHI & Partners for News International, The Sunday Times 
  • Monsters by DDB South Africa for McDonalds South Africa 
  • Obama by adam&eveDDB for Financial Times 
  • Bon Voi Age by Ogilvy & Mather London for Expedia 
  • Anarchy – Fireworks by Bartle Bogle Hegarty for Axe 
  • YNYWYH Campaign by AMV BBDO for MasterFoods, Snickers 
  • Civilization – Egypt by JWT Shanghai for Maxam 
  • Park Assist Technology by DDB Sydney for Volkswagen Group Australia 
  • Life Cycle by DDB Singapore for Life Cycle 
  • Bookshelf by Advantage Y&R for Land Rover 
  • Kitchen by Young & Rubicam Mexico for Araceli Roldán Alcalá, Save the Children 
  • Livingroom by Young & Rubicam Mexico for Araceli Roldán Alcalá, Save the Children 
  • Axe Anarchy – Petrol by Bartle Bogle Hegarty for Axe 
  • A Shoe Brochure in Case of Emergency by Ogilvy & Mather Johannesburg for People Opposing Women Abuse 
  • Omar by Lowe Ginkgo for Amnesty International 

Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.